NEW Å KODA COMPACT HATCH TO BE CALLED RAPID
â€œAs part of its growth strategy, ? KODA has initiated the largest model offensive in its corporate history and will bring a new vehicle to market every six months on average in the years ahead,â€? ? koda CEO Winfried Vahland said at the brandâ€™s press conference in Beijing. â€œThe Rapid is our next new model. It has a central importance for our growth and will provide us with a strong tailwind on international markets,â€? said Winfried Vahland.
With the Rapid, ? KODA offers an attractive and family-oriented model in a global growing segment between the Fabia and the Octavia. The MissionL design study provides a preview of the carâ€™s design and concept.
? KODA showed the MissionLâ€™s European variant at IAA 2011 in Frankfurt and is displaying a version modified for Chinese market in Beijing. For the interior design of the Chinese model, ? KODA conducted extensive research in China and asked customers about their individual wishes in order to build a car that suited the customersâ€™ needs. MissionL China and the future compact sedan are the ideal combination of ? KODA genes and Chinese demand.
â€œMissionL China is true ? KODA. It perfectly embodies the brandâ€™s values: fresh design, functionality, roominess, ingenuity, and price-to-value ratio typical for our cars,â€? Vahland added. â€œThis car makes a clear statement: precise and emotional. Lots of room for the driver, passengers and luggage. An ideal car for families. Simply clever.â€?
The European version of ? KODAâ€™s Rapid will reach UK showrooms from late 2012.
Beijing - Mlad?? Boleslav - London
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