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F1 2013


GEOX Australian Driver Boots for Red Bull F1 driver Mark Webber - Special Edition Driver Boots for the first Grand Prix of the Season

At the Australian Grand Prix on March 17, Infiniti Red Bull Racing Driver Mark Webber will wear a special pair of racing boots customized with the Australian Flag: Geox designed the boots to celebrate Mark Webber’s home race, and as a kick-off of the 2013 Championship.

Technology, innovation and design unite Geox and Formula One racing once again – the company’s winning partnership with Infiniti Red Bull Racing, which began in 2011, has led to the creation of the first breathable racing shoe.

The special-made Australian boots will feature the same characteristics provided by Geox to Infiniti Red Bull Racing Drivers: lightweight, fireproof and ultra-breathable thanks to Geox patented Net Breathing System technology. Unique in the world, Geox driver boots feature an exclusive patented sole which, thanks to its full-size membrane and extra-large perforations, ensures maximum breathability in race conditions.

"It's great I'm going to be wearing the Australian flag on my Geox Race boots for my home GP” –Mark Webber commented – “Racing in Australia is always something special and this addition to my race boots is a really nice touch. I'll be looking for a good result next weekend."

“Formula 1 is an extraordinary R&D lab”, Mario Moretti Polegato, President and Founder of Geox stated, “where every season the teams and their partners test new technologies in extreme conditions, before applying them to the products used in day to day life. Geox’s involvement in this sport with its ‘driver boots’ means that for the last two years this has also been happening in the world of footwear”.

MS
Melbourne - Abu Dhabi - Cairo
14.03.2013

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