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McLaren


You own a McLaren supercar and live in the Middle East? Then get ready for the McLaren 50 Drive!

McLaren is considered one of the most exclusive brands for supercars worldwide. So it is no surprise that when McLaren organizes an event for its loyal and enthusiastic customers in the Middle East, that this event will be extremely exclusive as well.

That is why McLaren Automotive decided to invite its customers throughout the Middle East region to join the anniversary celebrations in Dubai by taking part in McLaren 50: The Drive – which is expected to see an incredible parade of McLaren supercars from the last 20 years.

McLaren Automotive retailers in the Middle East have invited all McLaren F1, 12C and 12C Spider owners to take part in the first event of its kind in the region, and have also extended the invitation to Mercedes-Benz SLR McLaren owners.

McLaren 50: The Drive will commence at 10am on Saturday 7th September, starting at The Address Montgomerie Dubai, with the convoy travelling to an exclusive private function hosted in Abu Dhabi, followed by a drive along The Walk, Jumeirah Beach Residence and Jumeirah Beach Road to give supercar fans in the UAE a glimpse of what is sure to be a great collection of the British brand’s high performance sports cars.

Ian Gorsuch, McLaren Automotive Regional Director for Middle East and Africa commented: “We’re excited to be organising this commemorative event and to be involving McLaren owners in our 50th birthday celebrations - after all, it’s our owners that make McLaren Automotive the successful and growing company it is today and that includes the Mercedes-Benz SLR McLaren owners who we consider part of the McLaren family – the SLR is part of our heritage that has paved the way for us build the innovative ‘Pure McLaren’ supercars of today, so we look forward to them being part of this unique event.”

Gorsuch Continued: “Never before has such a large gathering of McLaren supercars taken place in the Middle East - we’re looking forward to seeing so many of our wonderful cars in one place.”

As one of the most successful names in international motorsport, and with a pedigree for building groundbreaking high performance sports cars for the road, this is an exciting opportunity for McLaren owners to celebrate 50 years of McLaren heritage.

Customers in the UAE who wish to take part in this commemorative event can register through Al Habtoor Motors on +971 (4) 382 7500. For customers based elsewhere in the GCC, contact details of their McLaren Automotive retailer can be found at cars.mclaren.com.


McLaren 50 - Celebration highlights:

The celebration will follow the successful events already held in 2013 to mark the 50 year anniversary, including the sale of a unique 12C Spider signed by Vodafone McLaren Mercedes Formula 1™ drivers, Jenson Button and Sergio Perez by the recently opened McLaren Manama retailer in Bahrain.

Events have continued through the summer, including the 20th annual Goodwood Festival of Speed in the UK, which included McLaren House – a showcase to 50 years of motoring racing success along with latest supercars from McLaren of today.

During the Festival, McLaren presented three exclusives including the global dynamic debut of the McLaren P1™. The limited edition McLaren 50 12C Spider and the 12C GT Sprint, the latest track-focussed model from McLaren GT also featured.

For those readers who do not know, here are some facts and historical information about this unique British brand:

McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

In the Middle East, the company’s regional head office is located in Bahrain, home to the company’s principal shareholder, Mumtalakat. The region has a network of highly qualified and experienced McLaren retailers, located in the Kingdom’s of Bahrain and Saudi Arabia, Kuwait, Qatar and the United Arab Emirates.

Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.


McLaren Automotive Partners:
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road

The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren P1™.

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Stay tuned for an exciting and interesting McLaren 12C Spider test-drive, which we will bring to you this week directly from the vibrant city of Dubai!

MS
25.08.2013
Manama – Dubai - Cairo


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