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Harley Davidson


Discover 32 countries with Harley Davidson – We ride the Harley Street Glide from Sharm El Sheikh to Cairo

Organizing unique marketing activities and participating in international media events is the key to success for many car and motorcycle companies in the Middle East and North Africa region.

And while there had been many important international media events during the past few days such as the BMW i8 launch in the United States, the BMW M3 Sedan and M4 Coupe launch in Portugal as well as the Ford Fusion event on the Dubai Autodrome, it still seems that Mercedes Benz Egypt is currently setting the benchmark in terms of marketing and media activities among the car manufacturers in Egypt, while Harley Davidson Middle East is apparently setting the benchmark among the motorcycles manufacturers in terms of marketing activities and media activities with its ‘Harley Davidson Discover More 2014’ world tour which is currently taking place and covers almost 20.000km in 32 countries, including Egypt and Jordan.

Auto Arabia and its editor-in-chief Mohamed Sheta have been chosen by Harley Davidson Middle East as the exclusive Egyptian media to participate in the #DiscoverMore2014 and ride exclusively the FLHX 2014 Rushmore Street Glide through its trip from Sharm El Sheikh to Cairo, after which the bike will travel by plane to Europe to continue its trip there. Well-known Harley Davidson importer in Jordan, Claude Abry, and famous Egyptian Soccer player Hazem Emam is also joining this unique trip.

In August 2013, Harley-Davidson launched Project RUSHMORE, the most significant transformation of the brand’s Touring Platform in its history. Project RUSHMORE was developed to considerably improve the riding experience for owners of Harley Touring models and demonstrate considerable innovative, customer-led enhancements in the areas of control, infotainment, feel and style.

Discover More is an iconic EMEA-wide Touring experience hosted by Harley-Davidson that offers customers, competitor riders, media and influencers the chance to realise their dream of riding a Harley-Davidson Touring bike. One single Street Glide motorcycle will travel over 20,000 kilometres across some of Europe, Middle East and North Africa’s best Touring roads and visit 32 countries during a four-month period. Starting on 6th May 2014 in Amman, Jordan, the finale of Discover More will see the Street Glide arrive at European Bike Week in Austria on the 6th September 2014.

So, will the FLHX 2014 Rushmore Street Glide impress us more than various BMW and Ducati models we tested recently? And will the FLHX 2014 Rushmore convince us that it is the ‘ultimate touring machine’ for long rides?

Well, that’s what we will find out on our Discover More 2014 leg from Sharm EL Sheikh to Cairo.

Stay tuned for a detailed review and complete story here on autoarabia.org shortly.

MS
13.05.2014
Sharm El Sheikh – Cairo





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