16,344 BMW motorcycles and maxi scooters sold in April 2014 - Double-digit growth and new all-time high in April for BMW Motorrad
April 2014 is thus the most successful month ever in the history of the company. All in all, BMW Motorrad has supplied 45,063 (prev. yr.: 39,319 units) vehicles to customers since the beginning of the year. This means that as of April, sales have exceeded the equivalent period of the previous year by 14.6 % or 5,744 vehicles.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "With growth of 12.0% in April and 14.6% for the period up to April, we have been able to build very successfully on the momentum of an excellent season start. We have seen double-digit growth every month since the start of the year. Sales results in April even surpassed the existing record of March, making it the best month ever for BMW Motorrad."
This excellent sales increase has been achieved on the basis of ongoing stable market developments worldwide. In Europe (not including Germany) BMW Motorrad had supplied 2,841 vehicles more as of April than in the first four months of the previous year. In Germany, sales are 672 units above the previous year's level. BMW Motorrad is also seeing impressive growth in the USA and Asia.
Heiner Faust comments: "The excellent sales results mean we are very confident in terms of how the season will develop. Demand for our newly launched Boxer and S series models is especially pleasing. We started supplying the BMW C evolution on May 2nd 2014. After initial test rides, the world's first electrically powered maxi scooter in the premium segment has received excellent reviews from the media, so now we are very much looking forward to the response of our customers in Europe."
As for the BMW Group, it is known that it is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Munich - Cairo - Dubai
Want to sell your used car or buy one? Then check out our new used car market section here!
Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...