General Motors CEO Mary Barra at ITS World Congress: Cadillac will offer advanced "intelligent and connected" vehicle technologies on certain 2017 model year vehicles!

Cadillac will begin offering advanced “intelligent and connected” vehicle technologies on certain 2017 model year vehicles, General Motors CEO Mary Barra said on September 7th, 2014, during her keynote address at the Intelligent Transport System (ITS) World Congress in Detroit.

In about two years, an all-new 2017 Cadillac vehicle will offer customers an advanced driver assist technology called Super Cruise and in the same timeframe the 2017 Cadillac CTS will be enabled with vehicle-to-vehicle (V2V) communication technology.

“A tide of innovation has invigorated the global auto industry, and we are taking these giant leaps forward to remain a leader of new technology,” Barra said. “We are not doing this for the sake of the technology itself. We’re doing it because it’s what customers around the world want. Through technology and innovation, we will make driving safer.”

Super Cruise, the working name for GM’s automated driving technology, will offer customers a new type of driving experience that includes hands-off lane following, braking and speed control in certain highway driving conditions. The system is designed to increase the comfort of an attentive driver on freeways, both in bumper-to-bumper traffic and on long road trips.

V2V communication technology could mitigate many traffic collisions and improve traffic congestion by sending and receiving basic safety information such as location, speed and direction of travel between vehicles that are approaching each other. It will warn drivers and can supplement active safety features, such as forward collision warning, already available on many production cars.

As the world becomes more congested and new populations need access to personal mobility, accidents continue to be a global concern. A recent National Highway Traffic Safety Administration study estimated that the economic and societal impact of motor vehicle crashes in the United States is more than $870 billion per year.

“Advancing technology so that people can more safely live their lives is a responsibility we embrace,” Barra said.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.

The Cadillac portfolio in the Middle East features the award-winning ATS, CTS and XTS passenger cars as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.

MS
15.09.2014
Detroit - Dubai