Articles > Book Reviewsprintwrite comment


Book review: sideways - A Smart Art Project

Have you ever thought about how a trendy and young car manufacturer would approach environment and mobility issues within an art project?

No? Well, then you should definitely read this book!

The German and Stuttgart-based automobile company smart will introduce its creative anthology, "sideways. a smart art project," on March 19, 2008 in New York. The book picks up on the brand's philosophy of questioning generally accepted ideas. The collection includes work by 100 international artists and creative minds, and seeks to evaluate the way we think about the environment and mobility in the here and now.

The artists present work from the fields of photography, illustration, graphic design, painting, sculpture, architecture, styling, hairstyling and make-up over 248 pages, providing an aesthetic cross-section of modern-day pop culture and making creative statements about how we can promote greener modes of transportation. The international Trend Magazines acted as curator for the project, and the book itself was produced by the Gestalten Verlag, a Berlin publishing house, in conjunction with smart.

Developing greener urban transportation for the future is one of the smart brand's primary goals, which explains why the manufacturer has been producing the series vehicle with the lowest CO2 emissions in the world for many years now. The "sideways" project will be accompanied by an international marketing campaign and will seek to underline smart's view that it is possible to act ecologically without remotely neglecting aesthetic design concerns.

Anders Sundt Jensen, Head of Marketing and Sales at smart, explained the motivation behind the project: "sideways looks at the issue of ecology in a new creative context, and it should therefore generate some interesting new takes on the topic. And this is a key motivation behind the approach of smart itself."

sideways will be presented officially at its U.S. launch on March 19 in New York and will subsequently be available in bookshops and through the dvg publishing house at EUR29.90 per copy.

Our recommendation: Very interesting approach to in various environment and mobility issues and different parts of the world. You will definitely go through this book more than once.


write comment

Readers Comments:

No comments yet


#SaferCarsForEgypt

The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview



Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
LIVE ON AIR
Every Wednesday in The Breakfast Show on
NILE TV INTERNATIONAL
8.30am – 09.00am LIVE

MOHAMED SHETA
LIVE ON AIR

Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm


Radio DRN 93.7 FM

Autoarabia Group @ Facebook.com


Join Autoarabia Group @ facebook.com
...cars, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...

FORMULA 1

AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year

MECOTY 2019

IRF seminar

Road Safety & Public/Private Partnership
International Road Federation