Christina Surer stars in the new SEAT Ibiza TV Spot

SEAT is this week (10 October 2008) debuting its latest cinema advertising campaign � created to bring a healthy dose of fun to the big screen.

Featuring a host of SEAT�s top racing drivers from across Europe, including former SEAT Sport UK star Jason Plato, the new advert stars the dynamic Spanish brand�s newest offering in the supermini sector � the stunning Ibiza SC.

Arriving in UK and other European showrooms now and designed to inject more than a dash of excitement into the three-door supermini segment, the new Ibiza SC promises to be one of the most desirable cars in its class.

Priced from �8,595 RRP (LE 89.595 Egyptian Pound) and boasting bespoke sporty three-door styling, a host of �big car� features including optional Bi-xenon headlights with AFS, cruise control, Bluetooth telephone connection and 17� alloys, the new Ibiza SC is set to follow in the tyre tracks of its popular predecessor to become SEAT�s biggest seller both in the UK and worldwide.

And it�s that irresistible appeal which supports the storyline of the tongue-in-cheek new 30-second cinema commercial, which will be shown alongside blockbuster films including Tropic Thunder and Righteous Kill rated �15� or above by the BBFC.

With the tagline �There can be only one driver� the new Ibiza SC campaign sees the cream of SEAT�s male motorsport stars sprinting for the keys to the new car. They�re filmed scrambling for the driver�s door, only to be beaten to it by a glamorous woman who roars away in the car and leaves the race aces face down in the desert dirt.

The victorious driver, who celebrates her success with a cheeky hand signal you won�t find in any Highway Code, isn�t identified in the ad. It can be revealed, though, that the digit in question belongs to beautiful SEAT Leon Supercopa star Christina Surer � a 34-year-old Swiss racer who pilots her awesome 185 PS SEAT Leon in the German touring car series.

SEAT UK National Communications Manager, Rob Taylor, said of the new cinema advert: �We really wanted the Ibiza SC ad to be irreverent � a humorous, fun bit of entertainment.

�It will run alongside films playing to a mature audience and I�m confident the million or so cinema-goers who will potentially see it over the next few weeks will appreciate the humour, as well as the stunning new Ibiza SC.�

* To view the new Ibiza SC advert without visiting the cinema, follow this YouTube link

Unfortunately we don�t know yet when the new SEAT Ibiza will be released in Egypt and the Middle East region.