Chopard - Mille Miglia
Chopard celebrates 2016 Mille Miglia with new Chopard 100 Miglia Extreme
The Mille Miglia is more than a mere race. It is a ritual gathering that brings together car aficionados from all over the world, including participants and visitors from the Middle East and gulf region.
On scenic roads winding through the most breathtaking Italian landscapes, they celebrate a common passion for these classic vehicles that combine technical precision, mechanical performance and timeless elegance.
Precision, performance and elegance have always been cardinal virtues for a watchmaker like Chopard. And since 1988, the company has supported the Mille Miglia race, celebrating each meeting through a limited edition “Mille Miglia” watch. Last year, Chopard launched the Chopard 1000 Miglia perfume, a seductive and sophisticated fragrance that reflected the spirit of this unique event.
The new Chopard 1000 Miglia Extreme is inspired by the tension of the race, the feeling of speed and the rush of adrenaline. It reflects all the intensity and excitement of the competition and reminds me indeed with the atmosphere and smell of fuel of leather I experienced at the Mille Miglia myself.
Chopard 1000 Miglia Extreme was designed for daring men who are not afraid to take risks – calculated risks. For winning such a race is both a matter
It takes a very specific mindset to appreciate this kind of tension and thrive on it. Chopard 1000 Miglia Extreme was conceived for such free spirits. It is an ode to this dizzying sensation of speed, thrill and liberty.
Chopard 1000 Miglia Extreme is a vibrant and addictive woody oriental. To convey the sudden rush of adrenaline experienced during a car race, Bruno Jovanovic (IFF) created a striking contrast between a fresh and vivifying floral top note of lavender and a powerful base note of leather. It perfectly symbolizes the mix of extreme intensity and unwavering assurance that characterizes a good pilot.
This unique olfactory effect is sustained by a strong heart chord composed of Chopard 1000 Miglia’s iconic asphalt accord facetted with precious cedar wood. Combining a rich and smoky evocation of the road and the timeless elegance of cedar, this blend is totally in synchronization with the fragrance’s universe.
Chopard 1000 Miglia Extreme’s appearance is a tribute to the automobile and watchmaking savoir faire. Underlining the intensity of this fragrance, the bottle is uniformly black. Its lacquered mat finish is a token of sobriety and elegance. The black rubber cap is reminiscent both of the Mille Miglia watch bracelet and of the Dunlop tire that inspired it. As for the red lines that appear on the flacon and the black outer box, they imitate those found on the race cars’ crew stickers.
Chopard is produced by Coty, which is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
The price of the Chopard 1000 Miglia Extreme is 355 Dhs for the 80ML bottle and 280 Dhs for the 50ML bottle.
(POS: Wojooh, Sephora, Paris Gallery, Debenhams and Vavavoom)
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