Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking this question, including consumers, journalists, car sales person, so-called car ‘marketing’ managers and even some decision-makers and CEO in Egypt and in the mother-companies outside Egypt. Although ......read more

It seems that BMW Egypt (Bavarian Auto Group) is not only lacking PR & communications skills in dealing with the local media, but also lacks the simplest knowledge of respect and internal communication, when it comes to honoring and showing some respect to the death of BMW Board Member Dr. Michael Ganal. Instead of sending out the press release about the death of Dr. Michael ......read more

At INTERMOT Cologne 2008, the largest international trade fair for motorcycles and scooters, exhibitors presented numerous innovations in all segments to the public. Stronger, safer, lighter, more environmentally friendly, easier to handle and the best hi-tech equipment packaged into fascinating designs - this sums up the new products presented by the manufacturers. BMW surprised ......read more