BMW plans a new brand

BMW will be introducing a new brand within its company group, which already includes the brands BMW, MINI and Rolls Royce.

A working group inside the company is already busy with the subject Mobility in the future. The new brand and its models are aimed to be mobility solutions for the mega-cities. The first Mega-City Vehicle is expected to be launched in mid 2010.

In this context, a new design agency has been employed by BMW in order to take care of its Corporate Identity thereby replacing its previous design-agency which had been working for BMW for almost 30 years.

The new brand will launched under the umbrella of the main-brand BMW, but will have a separate name. The marketing of the new will also be separated completely from BMW or MINI.