LAMBORGHINI OPENS FIRST CANADIAN FASHION BOUTIQUE IN VANCOUVER

Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in Aberdeen Centre in Vancouver, last Saturday May 8.

The boutique is the first Automobili Lamborghini boutique to open in Canada, and follows the openings in Los Angeles and Beijing in late 2009. These cities were strategically chosen for their locations as centers of luxury commerce.

“The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian,” stated Winkelmann. “Vancouver’s strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA.”

In celebration of the opening, customers and VIPs were treated to a cocktail party and Collezione runway fashion show, featuring products from the Spring/Summer 2010 line.

Positioned inside the high-end Aberdeen Centre, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons.

These collections include beautifully styled Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.

“The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver,” said Asgar Virji of Weissach Performance, which owns and operates the boutique and the Lamborghini Vancouver dealership in downtown.

Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy and manufactures some of the world’s most sought-after super sports cars. With 125 dealerships worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murciélago LP 640, Murciélago LP 640 Roadster, Gallardo SE, Gallardo Superleggera, Reventón Coupe, Gallardo LP 560-4 Coupé and Spyder, Murciélago LP 670-4 SuperVeloce, Gallardo LP 550-2 Valentino Balboni, Reventón Roadster and the recently introduced Gallardo LP 570-4 Superleggera.