Opel's Alan Visser promoted to global marketing vice president at Chevrolet
Alan Visser, Opel's former sales and marketing chief, has been promoted to become Chevrolet's new vice president for global marketing. One of Visser's main responsibilities will be among others defining Chevrolet's brand differentiation strategy, for overseeing marketing strategies, and for enhancing alignment in Chevrolet's markets outside the United States of America.
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