Pirelli Tyre launches the P ZERO campaign 2013 offering an Ipad Mini free with every purchase

Pirelli Tyre Middle East starts its Summer P ZERO™ campaign and will give away this year an Ipad Mini (16 GB) free of charge for every purchase of 4 P ZERO™ tyres till stocks last.

The promotion will last only 10 days from June 7th to 16th and will be run simultaneously all across GCC countries. The campaign will be advertised on the major radio channels and will take place in all Pirelli Stores participating to the promotion.

A milestone in the development of the Pirelli range, P ZERO™ has been chosen as original equipment for the most performance orientated and powerful models on the market. Its asymmetric tread pattern improves braking performance and enhances handling and control. Excellent in wet conditions with improved safety in potential aquaplaning situations

Pirelli is one of the leading manufacturers of high-end and performance tyres. The company has always had a keen focus on research and development, investing around 3% of revenues each year in this area: one of the highest levels of research investment in the tyre industry.

The goal is to constantly improve the quality of Pirelli products in terms of performance, safety and environmental impact, all in line with the company’s ‘green performance’ strategy. In pursuing these objectives, Pirelli always aims to unite financial profitability with social responsibility

PR
07.06.2013
Dubai - Cairo