Articles > printwrite comment

Continental Tires


CONTINENTAL BECOMES OFFICIAL TIRE SPONSOR OF 2019 TOTAL AFRICA CUP OF NATIONS IN EGYPT

International tire manufacturer Continental today announced that its Tire Division is to be Official Sponsor of the 2019 Total Africa Cup of Nations (AFCON) which will be staged in Egypt from 21 June to 19 July 2019. As part of a five-year agreement between Continental and the Confédération Africaine de Football (CAF), the extensive rights package also includes the next two editions of the tournament for 2021 and 2023 that will be held in Cameroon and Ivory Coast respectively.

“The Africa Cup of Nations is the biggest and most important sports competition in the African continent, a region where we are targeting further growth over the next few years,” said Jon Ander Garcia, Regional Manager - Africa & Middle East, Continental. “Africa is a key emerging market for Continental and football is undoubtedly the continent’s most popular sport. With this sponsorship, we aim to get closer to the consumers, and bring exciting engaging activations through the global language of football.”

Continental’s rights package will also include the exclusive sponsorship of the ‘Best Goalkeeper’ performance index of the tournament. As the team’s last line of defense, the keeper’s role of safeguarding the goalmouth reflects Continental’s own safety values, with the manufacturer being known as a pioneer in road safety for more than 140 years. Safety is also reflected in Continental’s Vision Zero initiative to make roads safer in the future, to have zero fatalities, zero injuries and zero crashes.

"We are pleased to welcome Continental as a new sponsor of the Africa Cup of Nations. This new partnership shows that our flagship tournament is not only the most watched football event in Africa, but also the continent's premier sporting event," said CAF President, Ahmad Ahmad. “We are very hopeful about the exchange of our respective values through such a partnership, and thanks to Continental we are excited about the launch of the Best Goalkeeper award,” he concluded.

Idriss Akki, President Football Africa at Lagardère Sports, the exclusive marketing and commercial partner of Confédération Africaine de Football (CAF), said, “We are delighted to partner with international tyre manufacturer, Continental, to inspire and engage even more fans with the Total Africa Cup of Nations. Continental have a long history of supporting football and a passion for winning and working together which embodies the spirit of African football.”

Through this move, Continental is driving forward the systematic regionalization of its sports sponsorship strategy. Continental aims to leverage the Total AFCON platform to continue to deliver exceptional benefits to its local communities, clients, partners and fans as they come together to support the best of African football.

With its headquarters based in Germany, Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2018, Continental generated preliminary sales of €44.4 billion and currently employs around 244,000 people in 60 countries and markets.

MS
Cairo - Dubai - Hannover
13.05.2019



write comment

Readers Comments:

No comments yet


Related articles:
Want to sell your used car or buy one? Then check out our new used car market section here!
Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview



Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
LIVE ON AIR
Every Wednesday in The Breakfast Show on
NILE TV INTERNATIONAL
8.30am – 09.00am LIVE

MOHAMED SHETA
LIVE ON AIR

Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm


Radio DRN 93.7 FM

Autoarabia Group @ Facebook.com


Join Autoarabia Group @ facebook.com
...cars, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...

FORMULA 1

AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year

MECOTY 2019

IRF seminar

Road Safety & Public/Private Partnership
International Road Federation