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Amedeo Felisa: Ferrari clients in China are young and 25% are women

Beijing - Cairo /
Emerging markets are becoming more and more the focus of luxury car manufacturers. And Ferrari is no exception to that. Best example for that is the presence of the Italian sports car manufacturer in China. During the traditional meeting with the press at the Beijing Motor Show, Ferrari's CEO Amedeo Felisa brought those assembled up to date on the Prancing Horse's presence in both China and the entire Asia-Pacific region.

"Last year, we grew 48% in China with respect to 2006. That percentage was also reflected throughout the Asia-Pacific region. In China alone we sold 180 cars and thus far have around 500 clients over all there".

"More interesting still," added Felisa, "is the profile of these clients: over 65% are under the age of 40 and 25% are women. Another significant fact is that although Ferrari has only been present in China for a little over three years now, 10% of our clients there already own more than one Ferrari".

"The secret of Ferrari's success," stressed the Prancing Horse CEO, "lies in the characteristics of the entire range. Chinese clients appreciate the sportiness and drivability of our cars and also all that is linked to the Ferrari service and its philosophy of staying close to its clients. It is for this reason that we will be opening the first Ferrari Owners' Club in China in the near future in response to client demand".

Ferrari is exhibiting its entire range at the Beijing Motor Show and also showcasing the new One-to-One Personalisation Programme which is currently available solely for the flagship 612 Scaglietti.

A compact version of the One-to-One atelier has been set up at the Ferrari stand to give both the press and visitors an idea of the service that Ferrari clients will find available to them at Maranello where, with the help of a Ferrari consultant, they can personalise every single detail of their 612 Scaglietti".

It is worth mentioning that Ferrari is paying a lot of attention to the Middle East region in general and Abu Dhabi in specific. I hope that Ferrari Italy takes a closer look at the Egyptian market as well in order to explore this huge market and in order to save the image and reputation of Ferrari in Egypt.

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