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VW Middle East appoints Stefan Mecha as new Managing Director

It seems that Volkswagen Nutzfahrzeuge will finally get more attention in the Middle East, as Volkswagen Middle East has announced the appointment of Stefan Mecha as the new Managing Director for the Middle East region with immediate effect.

Mecha has over 15 years experience in the automotive industry, with five years at Volkswagen and will be responsible for driving the Volkswagen business and sales forward across the region during the current sales crisis in the region.

He joined Volkswagen in 2005 as Regional Director for Volkswagen Commercial Vehicles for Western Europe and Middle East based in Hanover, Germany, moving to Regional Director Western Germany for Volkswagen AG in 2007.

Commenting on his new role, Stefan Mecha, Managing Director Volkswagen Middle East, said: “Volkswagen is the most innovative high-volume manufacturer offering the best quality in the respective classes of vehicles. With these challenging times I look forward to driving Volkswagen Middle East further in market share and continuing to bringing our exciting new models and technologies to the region.�

Prior to joining Volkswagen, Mecha worked with DaimlerChrysler Group in Germany, France and Switzerland as General Manager of Services and also Head of Strategic Marketing and Training.

Mecha holds an MBA and Bachelor Degree in Business Management and is married with three children.

With the new VW Polo, the new face-lifted VW Multivan as well as the new engine and model releases during the upcoming IAA 2009 next September in Frankfurt Stefan Mache will surely be facing a lot of challenges.

But with Mache's background and experience it should be no problem for him to improve the image and standing of Volkswagen in the region, and especially in what concerns the VW Nutzfahrzeuge models which are counted as some of the best vans and mini-vans worldwide.

VW Nutzfahrzeuge produces among others the Multivan, the Crafter and Caddy Life but unfortunately was not able to compete with other German and Asian competitors in key markets such as Saudi Arabia, United Arab Emirates and Egypt.

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