Maserati shines in Geneva and disappears in Egypt and Middle East

Although Maserati does hardly have any presence in Egypt due to the very poor Maserati & Ferrari service and after-sales of its Egyptian dealer MTI and also does not have the media and public awareness it deserves in the Middle East region, we at Auto Arabia still decided to publish this Maserati article as we believe in the essence and the importance of this traditional Italian brand in the automotive scene and also because we believe there are a lot of Maserati fans and potential customers out there, who are just afraid to purchase such a thoroughbred car because of the bad reputation of some of its dealers in the region.

So, today Maserati Italy anncounced that the Quattroporte Sport GT S "Awards Edition", the latest jewel in the Maserati range, makes its official debut at the prestigious Geneva Auto Show 2010 next March.

Six years after its birth, the car that created the luxury sport sedan segment continues to receive accolades from the general public, automobile enthusiasts and the press. Maserati has decided to celebrate its success with a superlative version, blending the elegance and sporty stylishness of the brand's flagship, thanks to the combination of highly refined details, handcrafted finishes and features with a decidedly sporty flair .

During its six years of life, the Maserati Quattroporte has received no less than fifty six awards from the most prestigious automotive and lifestyle publications in fourteen countries over in four continents: a global approval for a car that has known how to recreate itself over the years, never failing to maintain the appeal of the lines and purity of the forms created by the hand of Pininfarina, which defined it an instant classic.

The Quattroporte Sport GT S "Awards Edition", based on the Quattroporte Sport GT S, aims to combine in one car all the features that have made the Trident flagship a benchmark for its segment:

?· the unique and elegant styling, mixed with a hint of sporting flair due to the eye-catching features adopted on both the exterior and interior fittings;

?· driving enjoyment, because the "Awards Edition" is based on the Quattroporte Sport GT S, which boasts dynamic and top-class performance;

?· the craftsmanship of the hand-finished details which make each car a unique product.

The new Quarzo fuso finishing - a pearlescent metallic grey with golden nuanced colour - exclusive to this model, makes the exterior immediately recognizable, and highlights the body's elegant lines. The burnished treatment used on the exterior chrome parts, as well as on the side air vents and radiator surround, also blends with the 20'' Multi Trident dark grey rims with satin finish.

The brake system, which replicates the system fitted to the Quattroporte Sport GT S and uses dual-cast technology, is further enhanced by the hand-polished calipers both at the front and rear. With the Quattroporte Sport GT S "Awards Edition", Maserati and Brembo are introducing on the market for the first time polished calipers, treated with precision mechanical processes and featuring a hand finish which gives them their special mirror-like appearance and enhances their sporty credentials at the same time.

The interior also bears witness to the combination of sporting flair and craftsmanship that has always characterized the Maserati flagship sedan. The Poltrona Frau leather of the seats is combined with perforated Alcantara with a new undulated pattern, and the headlining still in Alcantara. Completing the interior space are the special brushed aluminum door sills and Piano Black satin-finish wood moldings.

The boot with a full black trim has been embellished further with chrome details and a leather side pocket. The attention to details has even been extended to the mats, which are made of even richer and softer material.

A special exterior "Awards Edition" series plate completes the car's look and makes an already unique car even more unmistakable.

The Quattroporte Sport GT S "Awards Edition" will be available in the latter half of 2010 as model year 2011 in the international key-markets. It will be available in the Middle East and Gulf region probably with a minor delay, whereas it will probably not be available in Egypt. What a pity!

MS