TAG Heuer teams up with Stock Car Brasil

Although TAG Heuer is not very popular or well-known in the Middle East and North Africa region, the Swiss brand is quite successful in other parts of the world. Brazil is apparently one of those parts.
Starting March 28, 2010, S?£o Paulo, TAG Heuer will enjoy the honour of being official Timekeeper and Timing supplier for the Brazilian Motorsport largest series: Stock Car Brasil.

With 12 events live on Globo TV, 17 teams of 2 drivers, 9 million TV spectators, and 450 thousand people at races every year, Stock car is the reference in the Motorsport series hold in Latin America.

A key player in the Motor racing championships since 1950 from the glorious Ferrari’s years in the 1970’s to the nowadays winning F1 Vodafone McLaren Mercedes team drivers, TAG Heuer will more than ever play an active role motoracing in the future, through its timing expertise and knowledge provided to the Brazilian series

President of Vicar, the championship organization company, Carlos Col says: “The name TAG Heuer immediately conjures up visions of motor racing races. We enjoy welcoming the TAG Heuer by Chronelec solutions. As official timekeeper of the most famous performing teams and championships in the world, TAG Heuer has endlessly pushed back the limits of accuracy and precision. Its best in class timekeeping instruments will proud equip the most talentuous Brazilian series .

Jean-Christophe Babin , the TAG Heuer’s President and CEO states : “ Having revolutionized sports timekeeping during our previous and legendary motor racing mandates, TAG Heuer is grateful for the opportunity that the Stock Car Brasil has given to showcase the unsurpassed reliability and modularity of its Global Timing Solutions technologies, and look forward to using this invaluable experience in this new challenge. This is a wonderful way to celebrate our 150 years on the timing front “.

Pierre Rousseau, Chronelec’s founder and president of the TAG Heuer’s partner company confirms: “ The championship will be timed by the TAG Heuer by Chronelec ProTime Elite decoder and managed by the Elite V2 software. Timing data for the speed trap and all sectors times will be provided by the highly innovative TAG Heuer by Chronelec Distant decoders and transmitted to the Timing Centre through wireless technology. Our revolutionary OLED Messenger device will be on board of the vehicles and will instantly inform drivers about safety regulations sent by the race direction� .

TAG Heuer is surely one of the world masters of precision even having the technology to measure and display to 1/10,000th of a second, as in the Race of Champions 2006, where it’s timing technology recorded the closest gap ever in any racing competition at 2/10,000th of a second difference. Through its 25 years partnership with the F1 Vodafone McLaren Mercedes Team, TAG Heuer has been associated
with a long line of McLaren racing talent that includes Ayrton Senna, Alain Prost, and more recently Fernando Alonso and Lewis Hamilton.

I am sure that with some proper and effective marketing in the Middle East region, this renowned Swiss brand, TAG Heuer, can surely become one of the most well-known watch brands in the region, especially among motor-sport and Formula 1 fans.

MS

Some facts about Stock Car Brasil:

- 34 drivers
- 8 nationalities
- championship launched in 1979
- series expanded to current 12 races in 2010
- track lenghts ranging from .75-2.5 miles
-40 safety personnel on safety team
-engine size reduced to 3.0 liters
-estimated 700 HP engines
-0 to 100 mph in less than 3 seconds
-in 2010 season , the fuel is changed from gasoline to ethanol, cars engine will have electronic fuel injection replacing the carburator
- 450 thousand people at races every year
- 9 million TV spectators, in more than 40 countries

Some facts about TAG Heuer:
TAG Heuer, one of the leaders in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss brands. The Swiss brand draws upon its active engagement in the world of sports to create the most accurate timekeeping instruments in the world. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500 from 2004 to 2006 , TAG Heuer, in a constant quest for innovation and precision continues to aim ever higher, as reflected by its recent partnership with Chronelec, the well-known transponder company .

Thanks to this expertise and know-how, TAG Heuer pioneered one of the first certifications for Timing devices in the sport industry with the FIS ( International Ski Federation) followed by the FEI ( Federation Internationale d’Equitation). Today, complemented by the "TAG Heuer by Chronelec" products, the range of timing devices available to the timekeeping world is unique, modular and expandable to provide "Global Timekeeping Solutions " for the most demanding sports events .