VOLKSWAGEN R TO COMPETE WITH BMW M IN MIDDLE EAST?

Good news for fans of sporty and individual VW cars in the Middle East and North Africa. Mercedes fans had AMG models, BMW fans had M-GmbH models and Audi fans had the S-Line models.

Now,the Volkswagen R GmbH will be offering VW fans in the Middle East and North Africa sporty and exclusive models from Volkswagen in the future.

Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualised vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R and the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

“Our vehicles contribute to the emotionalisation and growth of Volkswagen brand,� explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

The company’s name, Volkswagen R GmbH, responds to the increased global demand for individualised vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the programme of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350.

It is not clear yet if Volkswagen R will open dedicated show-rooms in the Middle East and North Africa region, or if they will simply sell R-models through their existing distributor network.

So, the big question remains: Will the Volkswagen-R models be able to compete with the BMW-M models and other sporty competitors in the Middle East region? Well, that is what we will find out as soon as we test the latest Volkswagen R-models.

MS