Dubai Taxi Corporation Introduces Toyota Land Cruiser to its Limousine Fleet

Dubai Taxi Corporation Introduces Toyota Land Cruiser to its Limousine Fleet

Striving to achieve 82% customer satisfaction levels and providing bespoke services to its VIP passengers, Dubai Taxi Corporation (DTC) at the Roads and Transport Authority has signed an agreement with Al Futtaim Motors, exclusive distributor of Toyota in the UAE, to expand its Dubai Airport Taxi’s VIP limousine fleet with two iconic black Toyota Land Cruisers.

This is the first time a large SUV becomes available at any UAE airport offering a unique luxury experience to both tourists and residents. This introduction comes in line with the government’s directions encouraging innovation and fresh ideas designed to differentiate the emirate in terms of high quality and luxury services.
The vehicles were delivered during a special handover ceremony to mark the occasion in the presence of Ahmed Al Suwaidi, CEO of the Dubai Taxi Corporation and Jon Williams, Managing Director, Al-Futtaim Motors in addition to a number of senior officials from both organisations.

“Since it was first introduced in the UAE back in 1955, the Land Cruiser has played a pivotal and decisive role towards the inception, development, evolution and eventual leadership of Al-Futtaim Motors – Toyota in the UAE. This iconic SUV, considered by many as part of this nation’s history, has registered over 170% growth in sales in the last 10 years, and today’s announcement further reinforces its leadership of the large SUV segment and continuous appeal as a symbol of accomplishment and luxury,” said Jon Williams.

He added: “Today’s occasion signals the arrival of a new era of cooperation between Al-Futtaim Motors and Dubai Taxi Corporation as we are embarking on a joint journey fuelled by Dubai’s ambition to excel and marked by its ability to impress.”

Ahmed Al Suwaidi commented: “Dubai Taxi Corporation is proud to have once more set benchmarks for premium bespoke services. As part of our vision to become the “Pioneers in Passenger Transport Services,” we constantly strive to break new ground and set new trends in the provision of high quality services that further heighten Dubai’s image in line with the ambition and vision of our Rulers.”

“The addition of Land Cruiser vehicles to our VIP airport taxi fleet introduces a brand new product in our services portfolio and is a testament to our continuous efforts to provide an exceptional and outstanding transportation experience to all of our customers, through key partnerships with Al-Futtaim Motors and Dubai Airports, both of whom have supported the RTA’s strategic initiatives and projects.”

The two vehicles will be introduced during the first phase of the VIP services at DTC, and can be requested directly at Dubai Airports or via the reservation centre by dialling 042080808. The starting fare for VIP taxi services will be AED 50 if reserved through both the airport services and the reservation centre.


Al-Futtaim Motors is a member of the Al-Futtaim Group, the leading UAE business conglomerate. It has operated the Toyota franchise in the United Arab Emirates for almost 6 decades. The company started its operation in 1955 with the arrival of the first shipment of 28 Land Cruisers and Toyopets from Japan. It has since become the largest distributor of automobiles and automotive products in the UAE and the company has gone from strength to strength expanding its presence through a network of high profile Toyota showrooms and service centres providing convenient touch points for motorists in every corner of the UAE. Al-Futtaim Motors offers a comprehensive choice of Toyota models ranging from compact, sedan, SUV, MPV and LCV options. While the Yaris Hatchback monopolises the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry, Avalon and Aurion. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Sequoia and RAV4. While the MPV range features Innova, Previa and the newly launched 7-seat Avanza, the LCV line up covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Al-Futtaim Motors recently launched the much awaited sports car, the front engine rear wheel drive Toyota 86. The company currently operates 14 Toyota showrooms conveniently located across the UAE.

PR
09.10.2014
Dubai