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It seems that the image of Mercedes Benz in Egypt is slowly but surely disintegrating and falling apart, with both the existing Mercedes owners as well as the potential new Mercedes buyers. But even more critical for the image and reputation of the Mercedes brand, is that the image of Mercedes Benz Egypt is falling apart with the non-automotive mass media and with the specialized ......read more
BMW Middle East has further expanded its support of art and culture in the Middle East with a long-term partnership with Art Dubai. The three-year partnership, in collaboration with AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, is the latest initiative in BMW’s long-term arts and cultural engagement. For the past five decades, BMW has been ......read more
In Fiscal Year 2017 (31.12.2017), Automobili Lamborghini S.p.A. achieved new historic landmarks. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by ten percent from 3,457 to 3,815 units. Thus, sales grew for the seventh consecutive year and almost tripled since 2010 (1,302 units). Turnover exceeded one billion Euro for the first time in ......read more
 
Land Rover today announces a limited-edition high-performance version of the iconic Defender, with up to 150 V8-powered examples re-engineered to celebrate the Land Rover marque’s 70th anniversary in 2018. The Defender Works V8 pays homage to the early high-powered engines in both the Series III Stage 1 V8 from 1979 and subsequent Defenders including the 50th Anniversary Edition, ......read more
 
Land Rover will mark its 70th anniversary with a series of events and celebrations in 2018, beginning with the restoration of the vehicle that started it all – one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. This gave the world its first glimpse of the shape that would become instantly recognisable as a Land Rover. For years the whereabouts ......read more
In Fiscal Year 2017 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,815 cars delivered to customers around the world, the Italian super sports car producer continues its global growth for the seventh consecutive year. The world premiere of the Super SUV Urus at the end of 2017, and its market introduction starting from summer 2018, marks a new ......read more
Peruvian team pilot Nicolas Fuchs and Argentinian Fernando Mussano powered the Borgward Rally Team to land 3rd place, revealing the sporting strength of Borgward’s German automotive intelligence and agility during the first stage of the 2018 Dakar Rally from Lima to Pisco in Peru. The annual motorsport rally is holding its 40th edition in Latin America – crossing three countries – ......read more
When I met Prof.h.c. Bodo Buschmann, the founder and CEO of Brabus the world's largest independent automotive refinement specialist and renowned manufacturer of high-performance supercars, last November at the 2017 Dubai Motor Show, I could hardly imagine that this would be the last time I would have those casual, funny, witty, yet informative and serious conservations with him. ......read more
شل هيلكس الراعي الرسمي للمنتخب المصري في كأس العالم 2018 أعلنت شركة شل للزيوت-مصر، حصولها على رعاية المنتخب المصري في كأس العالم المقرر عقده في روسيا، في الفترة من 14 يونيو وحتى 15 يوليو 2018. تمثل رعاية المنتخب المصري إنجاز وإضافة جديدة لتاريخ نجاحات شركة شل للزيوت، انطلاقًا من حرص الشركة على مشاركة الشعب المصري في ......read more
Carlos Ghosn, Renault Chairman and CEO, and France’s Minister for Economy and Finance Bruno Le Maire today inaugurated the new Alpine A110 production line at Groupe Renault’s Alpine facility in Dieppe, Normandy, the brand’s original home. Together, Mr Ghosn and Mr Le Maire inspected the production line dedicated to Alpine’s new sports car. ““The revival of Alpine production ......read more
Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability. “The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the VOLVO XC60 as the 2018 World Car of the Year. “I am pleased to see our company’s product investments paying off,” said Håkan Samuelsson, President and CEO of Volvo Cars. “We are up against some tough competition, but this award for the XC60 shows that Volvo has ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the Audi A8 as the 2018 World Luxury Car. 2018 marks the 9th time that AUDI AG has won a World Car award in our 14 year history. The company previously won World Car of the Year in 2014 (Audi A3) and the very first World Car of the Year award in 2005 (Audi A6). Audi has ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the BMW M5 as the 2018 World Performance Car. This is the seventh time that a BMW has won a World Car award in our 14 year history. Previously, the company won the inaugural World Urban Car award in 2017 (BMW i3); the 2016 World Luxury Car award (BMW 7 series); two ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the NISSAN LEAF as the 2018 World Green Car. The Nissan LEAF won the overall World Car of the Year title in 2011 while the Nissan GT-R won the 2009 World Performance Car award. “We’re very proud that since Nissan LEAF launched in 2010, we’ve been able to put more ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the RANGE ROVER VELAR as the 2018 World Car Design of the Year. Prof. Dr Ralf Speth, Jaguar Land Rover CEO, said: “The Range Rover Velar is an outstanding, superior SUV. Compelling modernity, eye-catching design, innovative Touch Pro Duo infotainment technology and a ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the VOLKSWAGEN POLO as the 2018 World Urban Car: 2018 marks the sixth time that the company has won a World Car award in our 14 year history. Volkswagen AG has previously won top “World Car of the Year” honours a total of four times: in 2013 (Golf), 2012 (Up!), 2010 ......read more
BOSS Parfums proudly announce its 2018 Soccer campaign, celebrating the individual paths to success of universally distinguished players Julian Draxler, Philippe Coutinho, Harry Kane and Alvaro Morata. A winger. An attacking midfielder. A forward. And a striker. Four crucial positions in the game of soccer held by four outstanding players. Four men who embody what it means to be a Man ......read more
Groupe Renault and Al-Futtaim today announced that they have signed definitive agreements for the exclusive assembly and distribution of Renault vehicles in Pakistan. “Groupe Renault is delighted to extend its international footprint by entering Pakistan, a fast-growing market with a 10% annual growth rate. By partnering with Al-Futtaim, a very professional and renowned ......read more
Bentley Motorsport has unveiled an all-new Continental GT3 racecar, currently in development for the 2018 motorsport season. The second-generation Continental GT3 is the latest dedicated racecar in an acclaimed Bentley motorsport lineage that includes the 4½ Litre, Speed Six and Speed 8 Le Mans winners. The first-generation Continental GT3 has proven to be a ......read more
 
Continuing the legacy of the powerful four-wheel drive performance and unrivaled off-road capabilities, the new 2018 Land Cruiser Prado has been officially launched by Al-Futtaim Motors, leader in sustainable mobility since 2008 and exclusive distributor of Toyota in the UAE. The new Prado comes with a more robust exterior, sophisticated and intuitive interior design in addition to ......read more
 
The emotional designs and high-performance models issued by Lexus in the last few years prefaced a new chapter for the brand, one that begins now with the arrival of the all-new 2018 Lexus LC flagship performance coupe. Available now at Al-Futtaim Motors, leader in sustainable mobility and exclusive distributor of Lexus in the United Arab Emirates, the LC combines stunning ......read more
Recent government initiatives aimed at reducing transport carbon emissions and transforming transportation to intelligent and autonomous modes has thrown the spotlight on the UAE to be one of the best countries in the world, as the countdown begins to the 3rd International Conference on Future Mobility in Dubai. The UAE has already seen a series of announcements from various ......read more

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