BMW Motorrad is overall winner of customer satisfaction survey in the homeland of Harley Davidson
So, it was no surprise to us when we heard about BMW becoming the overall winner of a customer survey in the homeland of Harley Davidson and Victory.
With two top rankings and two additional podium positions in a total of six assessment categories, BMW Motorrad was the outright winner of a customer satisfaction survey carried out among motorcycle owners by the Motorcycle Industry Council in the USA. The survey consisted of a written questionnaire that was sent out in autumn 2013 to a total of 50,303 owners of ten motorcycle brands who had purchased a new motorcycle between September 1st 2012 and June 30th 2013.
BMW Motorrad ranked first in the category of production quality, with BMW Motorrad customers giving a particularly high rating to finish, engine and power transmission, suspension, brakes and controls. The warranty and guarantee category was also won by BMW Motorrad.
Meanwhile BMW Motorrad finished second in sales and consultation, with very positive ratings being awarded for the model range available and the presentation of BMW Motorrad models at dealerships. BMW Motorrad also gained second place in the area of product satisfaction. In addition to ride comfort, design and user friendliness, interviewees especially appreciated the
BMW Motorrad came third in the area of service, where the work quality, personnel and the punctuality of BMW Motorrad dealers were praised. When it came to the criterion of purchase and maintenance costs, BMW Motorrad customers rated the excellent resale value of BMW motorcycles especially highly.
BMW Motorrad customers also commented on their brand loyalty. Here, 80 per cent were able to recommend BMW Motorrad to others.
"We are very pleased to have achieved the top ranking in the Motorcycle Industry Council satisfaction survey: this confirms our clear customer and quality orientation. At the same time, the award is an incentive for BMW Motorrad to continue to improve," said Carsten Saager, Vice-President Quality BMW Motorrad.
The Motorcycle Industry Council, with its headquarters in Irvine, California, has operated under this name since 1970 but celebrates its one hundredth anniversary this year. Its members include motorcycle and accessory manufacturers, dealers and importers as well as motorcycle service companies and the motorcycle press.
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