Were you planning to buy a luxurious Mercedes C-Class during the next 3 months? Or did you maybe consider purchasing the modern-looking S60 Volvo during the next few weeks? Or maybe you were even thinking about getting a sporty Audi A4 or Volkswagen Passat, despite their bad service reputation and reliability in some Middle East countries such as Egypt? Well, then I strongly ......read more

IWC Schaffhausen presents the Portuguese Sidérale Scafusia, the most exclusive and complicated watch ever created by IWC. After ten years of intensive research, the Swiss watch manufacturer has succeeded in combining solar time with sidereal time in a single watch. Around 80 journalists representing the international trade press gathered in Schaffhausen to be initiated into the mysteries ......read more

Emirates Motor Company (EMC), Mercedes-Benz general distributors in Abu Dhabi and Al Ain, has teamed up with its parent company’s five-star hotel and resorts property, Al Fahim Group’s Fairmont Bab Al Bahr, to grant EMC benefit cardholders the most elite services in Abu Dhabi as well as across the world. “EMC is delighted to enter into this new promising business venture ......read more

(Part 2) What is the first thing you do when you start to sweat? You tend instinctively to drink water like a camel, believing that this will be the best solution to replenish the lost amount of fluid. Unfortunately, this is a very dangerous behaviour no matter how young and fit you think you are. Drinking too much water can lead to a condition known as water intoxication ......read more

Molsheim - Dubai / The final order for the Bugatti Veyron has been placed by a European customer, marking an end to the successful era and exclusive production run of 300 units of the supercar and its even faster cousin the Super Sport. The coupe versions of the Veyron are worthy successors to the heritage of classic Bugattis, now collector's items of unparalleled status and ......read more

London - Dubai - Cairo / For many motorcycle lover the ultimate motorcycle heaven is on top of a Ducati, a Harley Davidson or a Bimota. Now, this might change a little bit after the MV Agusta F1 RR hits the showrooms. RR, the magical acronym that immediately brings to mind the world of competition. The bike for special individuals who demand the most exhilarating riding ......read more

18.04.2011 / Abu Dhabi – Detroit - Cairo / Hosting the V-Challenge for the very first time in the region, American racing legend and former director of GM’s performance division, John Heinricy, challenged participants to a record lap on the Yas Marina Grand Prix circuit last month, outperforming all racers with a time of 2:47.562 in the Cadillac CTS-V Coupe. John’s ......read more

15.11.2011 / London - Dubai - Cairo / Music, glamour and show-stopping spectacle: Kylie Minogue’s UK dates on her worldwide Aphrodite – Les Folies Tour gave thousands of fans a night to remember. Sponsored by the new Lexus CT 200h, the run of magical performances reached its conclusion at the London O2 Arena on Tuesday night. Kylie then brought the curtain down on her successful ......read more

25.03.2011 / Bologna - Cairo - Dubai / The “Multistrada Travel Experience” prepares for 2011 with an exciting choice of five different destinations, each offering an unforgettable exploration experience. Great routes through countries rich in culture combine with the Ducati Multistrada’s 4-bikes-in-1 character to provide the motorcycling holiday of a lifetime. The arrival of ......read more

20.03.2011 / Dubai - Cairo / A fleet of 40 Range Rovers are being put through their paces ahead of the Dubai World Cup, which will be held at Meydan Racecourse on Saturday, 26 March. The premium luxury automotive brand will be used to chauffer VIP's, jockeys, and trainers around the Emirate. They are being donated to the Dubai World Cup as part of Range Rover’s sponsorship ......read more

A lot of international and trendy companies in Egypt, such as Vodafone Egypt or EFG Hermes, are having gyms or 'chill-out areas' for its employees since 'refreshing' and 'recharging the batteries' is extremely important for being a productive and effective employee. One thing that should not be missing in such gyms or chill-out areas, or even in the offices itself, is a bean-bag. I ......read more

08.03.2011 / Milwaukee – Dubai / Japanese bikes are known for their precision, British bikes are known for their heritage, German bikes are known for their technology as well as reliability and American bikes are known that they are different. I am not talking about the V8-propelled Boss Hoss or Victory bikes. I am talking here about the Harley Davidson bikes, which are not ......read more

31.12.2010 / Beaulieu - Cairo - Dubai / Fans of Top Gear can now see three new cars from The Three Wise Men Christmas Special, in the World of Top Gear exhibition at Beaulieu. For the 2010 Top Gear Christmas Special, the show’s producers sent presenters Jeremy, Richard and James on their most dangerous challenge to date; following the path of the three wise men, starting - ......read more

17.11.2010 / Stuttgart - Cairo - Dubai / Porsche is extremely popular in the Middle East and North Africa, especially since its luxury-SUV broke all Porsche sales records in this region. But also the Panamera is strengthening more and more Porsche's position in the region. But of course it is the traditional Carrera and Cayman who stand for the 'traditional Porsche-DNA'. Now, Porsche ......read more

17.11.2010 / Los Angeles - Affalterbach - Cairo / Haven't you ever dreamt of spending a weekend with the two luxury brands AMG and Ducati at one event? Well, now that dream can become very soon reality. At least for the AMG and Ducati lovers in Europe and the USA, not necessarily for the those in the Middle East and North Africa region. But more to that later. In both cases, ......read more

16.11.2010 / Maranello - Cairo - Abu Dhabi / After an unfortunate F1 weekend in Abu Dhabi, where Ferrari lost the F1 driver title to Red Bull's Sebastian Vettel, Ferrari received yesterday (15.11.2010) a prominent visit from another World-champion. Usain Bolt, world-record holder and gold medal winner at the Olympic Games over 100 and 200 metres, experienced a special day ......read more

15.11.2010 / Affalterbach - Abu Dhabi - Cairo / Mercedes-AMG is extending its portfolio: the AMG Driving Academy will now also offer tailor-made racetrack training for its Chinese sports car fans. The kick-off event will be held from 19 to 24 November 2010 on the Shanghai International Circuit. Around 150 AMG customers and enthusiasts have already signed up for the Asia ......read more

10.11.2010 / Maranello - Cairo - Dubai / They’re used to fast cars, so Ferrari F1 drivers Fernando Alonso and Felipe Massa were delighted when they were each given an Abarth 695 Tributo Ferrari a few weeks ago. The new Abarth 695 Tributo Ferrari confirms the consolidated links between Abarth and Ferrari, which include a passion for performance, a racing soul, attention to detail ......read more

02-11-2010 / Gaydon - Cairo - Dubai / Aston Martin and horological partner, Jaeger-LeCoultre announced yesterday the launch of the AMVOX2DB9 Transponder timepiece which affords the owner of a DB9 the luxury of opening their sports car by simply pressing on the sapphire crystal of their watch. The AMVOX2 DB9 Transponder heralds the third generation of the revolutionary creation ......read more

The new generation Porsche Cayenne went on sale on May 29, and in the four weeks since over 16,000 orders have been received worldwide. Building on the proven qualities of the prior model, which has become the biggest selling Porsche in the company’s history, the new Cayenne features a driver-oriented chassis that has been designed to combine sports car handling on the road with the ......read more

14.07.2010 / Maranello - Cairo / The 458 Challenge has made its world premiere debut in Maranello during the Annual Dealer Meeting, a traditional event that brings together the representatives of Ferrari's international sales network. The new berlinetta, which will flank the F430 Challenge in the Ferrari Challenge Trofeo Pirelli in the 2011 season, is the fifth model used by Ferrari ......read more

Hot on the heels of her starring role at the World Cup kick-off concert and recent Glastonbury Festival appearance global pop sensation Shakira has announced details of the European leg of her 2010 world tour, sponsored by SEAT. A dizzying schedule of European dates throughout November and December this year will see the Colombian singer perform all over the Continent, with dates ......read more