Until last year TOTAL used to be a long-year lubricant partner of the Renault Formula One Team, before TOTAL decided to focus more on soccer sponsoring rather than Formula One sponsoring and started sponsoring popular championships like the 2017 African Cup. As a consequence of TOTAL stepping out of F1, BP and Renault Sport Racing have today announced a new partnership which will see ......read more
Renault e.dams opened season three of the FIA Formula E Championship in emphatic fashion with Sébastien Buemi taking his seventh career Formula E win and Nico Prost working his way back through the field to finish fourth in the HKT Hong Kong ePrix. The team leaves Hong Kong with 37 points in the Team Championship, ahead of ABT Schaeffler Audi Sport and Andretti Formula E who both have ......read more
A couple of weeks ago we published an article on how the Pirelli radio show on Mega FM 92.7 is one of the most unprofessional radio shows in Egypt, and that the marketing department of Pirelli Egypt is one of the most unprofessional marketing departments we have ever witnessed. And although Pirelli Egypt marketing manager Mohamed Magdy kept on defending his engagement and sponsoring ......read more
A couple of weeks ago some German and British media reported that Mr. Bernie Ecclestone, also known as Mr. F1, wanted to discuss with some F1 team principals and team owners how Formula 1 could be made more popular. And although the Formula 1 series is quite well-known in Europe and some parts of Asia and the Americas, it never really was able to kick-off in the Middle East and ......read more
Those traveling to Spielberg (Austria) today will surely enjoy a very interesting DTM race today, as Mercedes-Benz DTM driver Robert Wickens (FREE MAN'S WORLD Mercedes AMG C-Coupé) kicked off the second half of the 2014 DTM season with a pole position. The Canadian posted the fastest time of 1:25.175 minutes in qualifying for the sixth race of the season in Spielberg, Austria. This ......read more
After each Formula 1 race in this 2013 season, I was very surprised to see Renault and Renault Motorsport not paying any attention to increasing the public and media awareness in the Middle East and North Africa about F1 in general and the success of Renault in F1 in specific. Especially after some successful races for Renault, such as the 2013 USA GP, were Renault-powered cars locked ......read more
Red Bull driver and newly-crowned world champion Sebastian Vettel has won the Abu Dhabi Grand Prix, starting on the P Zero Yellow soft compound, before running two stints on the P Zero White medium. The majority of drivers started the race on the soft tyre. The exceptions were McLaren’s Jenson Button, the Williams of Valtteri Bottas, Sauber’s Esteban Gutierrez, Force India’s ......read more
Infiniti Red Bull Racing and Renaultsport F1 today secured their fourth consecutive Constructors' World Championship title. In 2013 the hugely successful partnership has scored 10 wins, 8 pole positions, 10 fastest laps and 470 points to date. It is the first time in over 20 years that a constructor-engine partnership has achieved such an unbroken run of success. In fact, only once in ......read more
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Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...