Aston Martin One-77 wins top design award at its world debut at Concorso d’Eleganza, Villa d’Este

Gaydon, Warwickshire – Cairo, Egypt /

This weekend (26.4.2009), the elegant Aston Martin One-77 was finally unveiled to the public at the Concorso d’Eleganza which took place at the luxurious Grand Hotel Villa d’Este on the shores of the beautiful Lake Como, Italy.

As we have reported before, the car was first shown at the Paris Motor Show 2008, where it was was unfortunately partially disguised with a cover. Aston Martin at that time stated that the potential One-77 customers will see it first and only after that the media and public would have the pleasure of seeing the car.

The fact that the Aston Martin One-77 has won the Concorso d’Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como just proves that this perfectly designed car will win many awards in the upcoming years.

Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling
chassis has since been completed by hand into the first car presented at Villa d’Este this weekend.
At its first public unveiling in the perfect setting of the Grand Hotel Villa d’Este, the first complete One-77 was on show. Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.

Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.

Aston Martin Chief Executive, Dr Ulrich Bez said: “Embodying everything Aston Martin stands for; the One-77 has proven itself as the most desirable automotive art form at its premiere today. We have achieved a
new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.”

Aston Martin Design Director, Marek Reichman said: “To win this award at its first showing is a testament to the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive design.”

Unfortunately, we didn't attend the Italian event this year. But from the pictures we saw it was quite obvious and apparent that this amazing car had to win the Design Award for Concept Cars and Prototypes, with more than 30 % of the votes given by the VIPs, celebrities and visitors who attended this exquisite event.

Let us just hope that the car drives as sharp and good as it looks, and hopefully the Arab world – both media and potential customers – will get a fair share of this breath-taking car.