JAGUAR LAND ROVER MIDDLE EAST EMBRACES SOCIAL MEDIA

03.03.2011 / Cairo - Dubai - London

The internet and other social media networks, such as facebook, played a very important role at the recent political �earth-quakes’ in Egypt and Tunisia. Maybe that is the reason why Jaguar Land Rover MENAP announced that the premium, luxury automotive manufacturer will be the first automotive manufacturer in the Middle East and North Africa to create a dedicated social media �suite’ – a range of social media sites aimed at offering a level of interaction and information yet to be seen in the region by a car manufacturer.

As part of Jaguar Land Rover’s dedicated social media suite, the manufacturer will provide content-rich blogs for each individual nameplate under the Jaguar and Land Rover brands. All sites will feature informative and interactive content that will provide customers, enthusiasts and analysts with in-depth knowledge relating to Jaguar Land Rover’s latest news, model updates, developments and marketing campaigns, as well as regional brand exclusives, behind the scenes footage/images and live streaming of video content from regional and global events.

One of the first exclusive stories revolves around the all-new Range Rover Evoque during its time in the Middle East region. InteractiveEvoque.me published a behind-the-scenes look at the car in the Global Test Facilities & Planning centre at a top secret location in the UAE.

With the region now boasting over 40 million internet users - 15 million of them using Facebook - in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait and Bahrain alone, Jaguar Land Rover MENAP Marketing Director, Hannah Naji, is confident that this is an important step forward for the brands, with a strong presence on critical social media platforms such as Facebook, Youtube, Twitter and Flickr providing the burgeoning online community with a wealth of information and an opportunity to engage with the brand on a new level.

TS