Volkswagen Middle East committed to region's ecological sustainability - Raising the awareness of fuel efficiency!

Volkswagen Middle East participated in the Asia Pacific Natural Gas Vehicle Associates (ANGVA) Green Highways 2011 event held in Dubai recently. The Green Highways project is dedicated to raising awareness of the importance of fulfilling the vision of making natural gas and energy efficient cars available.

The United Arab Emirates is the second stop on the Western leg of the ANGVA Green Highways route, which is a seven country tour concluding in Beijing, China, in time for the ANGVA 2011 event 18 – 20 Oct. 2011. Touring through countries in energy efficient cars, ‘Green Highways’ emphasizes the importance of getting local industry and associations involved in exchanging information and experiences, in order to create a sustainable fuel future.

Discussing the car manufacturers’ involvement at the event, Marcus Butros, Sales Director, Volkswagen Middle East said: “The ANGVA Green Highways project brings together leaders in automotive innovation to discuss fuel consumption, and how natural gas technology is the future for cleaner driving throughout the region.”

The Volkswagen Group is committed to creating sustainable, efficient and clean cars utilizing the latest innovation and technology. As “the People’s car,” Volkswagen has a number of technologies available including; Hybrid and electric solutions, with the use of Compressed Natural Gas (CNG) a key propriety within its sustainability strategy.

The Dubai Government has also recently announced plans to convert at least 25 per cent of the public transport vehicles to use natural gas, with Volkswagen supporting this innovative solution which will lead environmental change and create awareness of alternative fuel.

As an industry leader in the automotive world, Volkswagen has created new technologies which have set benchmarks in fuel consumption and emission values. Volkswagen has also created concepts within its “Think Blue” strategy which engages customers to focus on their environmental behaviour and approach to use clean fuels.

Volkswagen not only has the innovation for fuel efficiency but is already creating models that utilize this technology. The Passat TSI EcoFuel is the first direct-injection turbo engine for the natural gas driving system. This model emits 23 percent less CO2 compare to similar petrol models. This shows how much effort is being put into researching alternative drive technologies so that future Volkswagens will be even more efficient.

“We’re proud to be a part of the ANGVA Green Highways project and encourage the focus of sustainable fuel throughout the automotive industry. As part of Volkswagen’s Strategy 2018, and our aspiration to be the number one car manufacturer in the world, we have a responsibility to increase the use of sustainable fuel, creating cars which satisfy the customer and utilize the latest technology.” concluded Butros.

PR
04.10.2011