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Rolls-Royce Phantom Sapphire in Middle East - but not Cairo

13.02.2008 / Goodwood-Cairo-Dubai /

Rolls-Royce Motor Cars has announced a new Phantom edition, the Phantom Sapphire. A number have been allocated to dealers throughout the Middle East region and will be available from May 2008.

Phantom Sapphire is a showcase for the Rolls-Royce Bespoke programme. It features hand-made inlays to the Walnut Burr veneer, as well as Bespoke Milori Sapphire paint finish and hand engraved crystal glassware. The interior can be specified with either Seashell and Navy Blue accents or Navy Blue with Seashell accents. As a centerpiece to the dashboard, the standard clock face has been augmented with blue enamel detailing and a single sapphire at the 12 o?clock position.

Every Rolls-Royce is hand-built and hand-finished to an exceptional standard. The Rolls-Royce Bespoke programme allows customers to create their perfect car, designed and built to their exact specification. The Bespoke team at Goodwood is dedicated to finding new paints, materials and engineering solutions, striving to find new ways of truly unique cars.

Rolls-Royce celebrated another record sales year in 2007 with a total of 1010 cars being sold worldwide, an increase of 25 per cent over 2006.

The largest markets in the world for Rolls-Royce are North America, UK, China, UAE, and Japan while the Rolls-Royce top dealers in the world are Beverly Hills, London, Abu Dhabi, Tokyo and last Dubai.

The Rolls Royce dealer in the largest country in Africa and the Middle East - Egypt, with its 80-million inhabitants - could only sell one single Rolls Royce Phantom since the opening of the Rolls Royce dealer-ship in Cairo a few years ago.

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