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Mercedes-Benz Egypt Celebrates 2012 Achievements with its Partners - Philipp Hagenburger and Zakaria Mackary Surprise Attendees by Driving out With New A-Class

Mercedes-Benz Egypt invited its Dealers’ network & partners to one of the luxurious hotels in Cairo to celebrate the company’s 2012 achievements and align the Mercedes-Benz Egypt family on the new targets and vehicles to be launched during 2013.

Chief amongst the new 2013 launches is the all-New A-Class, a car that is expected to revolutionize the motoring world.

During the celebration, Philipp Hagenburger, CEO of Mercedes-Benz Egypt, said “in spite of the challenges that continue to face the car industry in Egypt, all the members of the Mercedes-Benz Egypt family managed to maintain their leadership in the market, and with clever management, teamwork and cooperation were able to work with the constraints we were all facing and to have a year that can only be labeled a success. Together, we proved that the products that Mercedes-Benz provides are at the forefront of the automobile industry and are amongst the best cars in the world, if not the undisputed leaders.”

Mr. Hagenburger went on to say “2012 was a fruitful year with a number of achievements by Mercedes-Benz Egypt, including huge sales of GLK-Class, B-Class, C-Class and E-Class vehicles. We expect another very strong year in 2013, thanks in large part to the launch of the new A-Class which is expected to set new milestones in the car industry.”

During the festive celebration, Philipp Hagenburger and Zakaria Mackary, Director of Sales and Marketing at Mercedes-Benz Egypt, surprised the attendees by driving out into their midst in the new A-Class.

The strong start to 2013 that is planned by Mercedes-Benz and the new launches scheduled confirm that the company is on a sure footing and destined for more success in the coming year. The new A-Class represents a new strategy adopted by Mercedes-Benz in targeting a new demographic, the youthful generation, and the new vehicle possesses a unique blend of technology, performance, quality, design and sportiness that is not available in any other car in the market.

Cairo - Stuttgart

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