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To celebrate the successful launch of the new F-TYPE sports car, Jaguar has launched its #YourTurnBritain campaign; inviting people to share photos that encapsulate the best of modern Britain through Facebook, Twitter, Instagram or Tumblr. The best images submitted will win one of four unforgettable F-TYPE driving experiences.

A fleet of six F-TYPEs, with special Union Jack artwork, has embarked on a promotional tour of Britain in support of the new campaign. The unique F-TYPE exterior finish was inspired by the recent ‘Best of British’-themed BBC Top Gear TV show, with an unprecedented line-up of UK automotive products on The Mall in London – led by three Jaguar F-TYPEs – each carrying a Union Flag.

So far, the #YourTurnBritain campaign has attracted more than 250,000 social interactions and over 2,000 competition entries across all social media platforms, with many blogs also contributing with their own celebrations of modern Britain. The images encapsulate modern British culture, with a focus on design, sport, film and music, but all postings in line with the ‘modern Britain’ theme are welcomed.

Jaguar UK marketing director, Ken Forbes, said: “The F-TYPE is a game-changer for the Jaguar brand and introduces our product to many new sectors of the market. Already, the car has enjoyed significant successes around the world, with awards, accolades and very strong sales, and is well on its way to becoming another design icon from Jaguar.

#YourTurnBritain is an opportunity to celebrate all things British, iconic and of the moment, which is how we consider the F-TYPE – a symbol of great British success. We are delighted with the campaign and wish everyone who posts images the very best of luck.”

The Union Flag fleet of F-TYPEs embarks on its UK tour from 12th-16th August, taking in cities from Edinburgh to Oxford with social media users invited to suggest their favourite locations for the cars to appear. Londoners will also be able to see the cars from 12th-23rd August as they take residence at Canary Wharf.

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