All-new 2014 Hyundai Genesis arrives to the Middle East and Africa

Hyundai Motor Company has unveiled the All-New Genesis for the first time in the Middle East and Africa.

The All–New Genesis is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept, while also boasting significantly enhanced driving performance and state-of-the-art technologies such as a Head-Up Display, Smart Trunk function and Autonomous Emergency Braking.

First revealed in Korea at the end of 2013, the All-New Genesis received a record 3,500 orders on the first day of pre-orders.

Hyundai hopes the premium sedan to prove equally popular in the Middle East and Africa, which is set to be its second biggest market after the US. Unveiled at a gala ceremony at the five-star Marriott Marquis Hotel in Dubai, the All-New Genesis also comes with Hyundai's class-leading Premium Assurance Plus Program as standard.

Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “The All-New Genesis will compete head-on with top-tier premium models in the Middle East and Africa and we are confident that it will set new standards in the sector for design and specification. The All-New Genesis features Hyundai’s most advanced technologies and has been subjected to relentless performance tests and undergone thorough quality checking.”

PR
14.04.2014
Dubai - Seoul - Cairo