Articles > New Carsprintwrite comment


All-new 2014 Hyundai Genesis arrives to the Middle East and Africa

Hyundai Motor Company has unveiled the All-New Genesis for the first time in the Middle East and Africa.

The All–New Genesis is the first Hyundai to feature the brand’s Fluidic Sculpture 2.0 design concept, while also boasting significantly enhanced driving performance and state-of-the-art technologies such as a Head-Up Display, Smart Trunk function and Autonomous Emergency Braking.

First revealed in Korea at the end of 2013, the All-New Genesis received a record 3,500 orders on the first day of pre-orders.

Hyundai hopes the premium sedan to prove equally popular in the Middle East and Africa, which is set to be its second biggest market after the US. Unveiled at a gala ceremony at the five-star Marriott Marquis Hotel in Dubai, the All-New Genesis also comes with Hyundai's class-leading Premium Assurance Plus Program as standard.

Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “The All-New Genesis will compete head-on with top-tier premium models in the Middle East and Africa and we are confident that it will set new standards in the sector for design and specification. The All-New Genesis features Hyundai’s most advanced technologies and has been subjected to relentless performance tests and undergone thorough quality checking.”

Dubai - Seoul - Cairo

write comment

Readers Comments:

No comments yet

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation