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Calvin Klein

deep euphoria: liberated, empowered and provocative - uninhibited personality of an empowered woman

Many of us male readers here are facing this problem regularly. You were on a quick business trip, had no time to buy anything for your wife, your girl-friend, your partner or lover, and at the airport you run into the duty free shop in order to get a gift before you fly back home.

So you want to get her something with a smell which she would like and at the same time something which you would like to smell on her as well. So, this is why we give you tips on fragrances for men as well as fragrances for women.

This week we bring you 'deep euphoria', the latest fragrance ‘for her’ from Calvin Klein and which is considered the first vibrant chypre floral in the Calvin Klein portfolio.

According to Calvin Klein, the fragrance opens with notes of cascalone and black magic rose that intertwine to create an aura of humidity throughout the entire fragrance, imparting a sultry wetness that enhances the signature sensuality. The top and mid’s mix brings a modern femininity and a pure quality of richness to the fragrance, and the drydown of enveloping sensual musk brings a smooth, sensual texture that is rich and undeniably sensual, immersing you deep within the fragrance, evoking warmth and pleasure. These complementary elements embody a unique dichotomy of empowerment and true glamour, expressing the many facets of the deep euphoria woman’s personality.

The ‘technical specs’ of deep euphoria by Calvin Klein are the following:

fragrance category: vibrant chypre floral

top: cascalone, white pepper, mandarin leaves
mid: black magic rose, geranium, jasmine sambac
dry: musk, patchouli, mineral woods

fragrance house: Firmenich
perfumer: Honorine Blanc in collaboration with Ann Gottlieb

As for the bottle and packaging, the deep euphoria by Calvin Klein bottle speaks to the youthful, modern woman who embodies femininity in an empowered way. It reinterprets the sensuality of the classic euphoria bottle by playing up the curved contours and luxurious textures with a deep aubergine color, contrasted with glossy black accents. This aubergine color reminds you with the classic Jaguar and Bentley cars from the 70s and 80s which came frequently in this beautiful aubergine color.

Topped with a rectangular prism, the sculptural ellipse flacon is a work of art that is polished, yet organic, echoing the enigmatic combination of a fragrance that embodies empowerment. The bottle is housed in a glossy black carton with a diagonal beam of neon glow, suggesting the allure of a door slightly ajar that invites you to peak in.

The ‘model’ lineup and ‘price-tags’ of deep euphoria by Calvin Klein are the following:

eau de parfum spray 3.4oz/100ml [AED480]
eau de parfum spray 1.7oz/50ml [AED355]

For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful lucid dream to life with lustrous imagery and fantasy-like interpretations.

This fall, actress Margot Robbie stars in a powerful new global advertising campaign that projects lust through various experiences and transformations by blurring the lines between fantasy and reality behind closed doors, ultimately revealing different facets of a deep euphoria woman’s personality.

Situated in an unassuming hotel room, it’s the “morning after” and she is bathed in daylight. the look is raw and natural. What happened the night before begins to unravel through a series of flashbacks that reveal Margot’s deepest fantasies and innermost desires.

deep euphoria will be available regionally beginning November, 2016.

My personal evaluation: 8 out of 10 points

Dubai - Cairo - London

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