Articles > New Carsprintwrite comment

Ford Middle East

Ford Middle East unveils New-Gen 2018 Expedition, 2018 Mustang, 2018 F-150 ahead of Dubai Motor Show

It become an international trend recently that the automotive companies reveal their important models a few days before the 'official' unveiling at the international motor-shows.

This time it was Ford Middle East which revealed its important eye-catchers ahead of the 2017 Dubai Motor Show, when they revealed today three of its iconic products, namely the new-generation 2018 Ford Expedition, as well as the new 2018 Ford Mustang and new 2018 F-150 hereby making their regional debut. The three-model announcement further reinforces Ford’s commitment to deliver 30 products by 2020 across the MEA.

Held under the theme #FordMovesME, the event served as a curtain raiser for the company’s activities leading up to show, setting the tone for a dynamic cadence of products and technologies, while reinforcing Ford’s continued drive to deliver products and services that will help move consumers well into the next era of mobility.

“As our CEO Jim Hackett said last month, Ford Motor Company was built on the belief that freedom of movement drives human progress. It’s a belief that has always fueled our passion to create great cars and trucks,” said Thierry Sabbagh, Ford Middle East’s managing director. “And today’s launches epitomise this culture of freedom of movement.

“We are proud to present this strong line-up of Ford’s top three legendary nameplates. These models have not only created their segments, but they continue to set the benchmark and reinforce our commitment to delivering what our customers here in the Middle East want,” Sabbagh added.

The new generation 2018 Ford Expedition charges into the Middle East, promising to redefine the full-sized SUV segment with its all-new design inside and out, its unique smart technologies, more power for drivers, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.

Powered by a second-generation 3.5-litre EcoBoost® twin-turbo V6 engine with standard Auto Start-Stop plus a class exclusive new 10-speed automatic transmission, the new-generation Expedition is the most powerful Expedition ever, offering up to 400 horsepower on Platinum models along with a whopping 610Nm of torque.

The new-generation Expedition’s Terrain Management System has up to 7 drive modes including a Sand Mode, paired with a two-speed transfer case with low gear range and a rear electronic limited-slip differential that allows a full differential lock, offering excellent off-road capability.

The 2018MY Expedition also offers the best-in class leg room as well as hip room in both the second and third row seats.

With a sleeker design, more advanced technology and even more muscle, the 2018 Mustang – the most advanced Mustang ever – promises to wow car lovers at this year’s Dubai International Motor Show.

A host of improvements including new technology and design changes give owners ways to customise Mustang to their preferences even better performance from more powerful engines, delivering 460 horsepower on the GT (570 Nm torque), and 310 horsepower on the EcoBoost® turbo engine (475 Nm torque). The new 2018 Mustang also offers the new 10-speed auto transmission on all models with an upgraded manual on the GT.

Customers have more ways than ever to personalise Mustang to make it their own, with new paint colours, a variety of wheel choices and its new optional 12-inch customisable digital instrument cluster which it receives from the legendary Ford GT supercar.

Ford’s new F-150 debuts for 2018 even tougher, smarter, and more capable than ever – with the most advanced F-150 powertrain line-up ever that delivers best-in-class towing and payload for the Middle East’s pickup drivers.

The new F-150 has best-in-class towing (up to six tonne) thanks to the 3.5-litre EcoBoost twin-turbo V6 and enhanced 5.0-litre V8, respectively.

For 2018, the new truck arrives with bold new styling, advanced technologies, a segment-first 10-speed automatic transmission and F-150’s most advanced engine line-up yet. F-150 is part of Ford’s F-Series truck line-up – America’s best-selling truck for 40 consecutive years and its best-selling vehicle for 35 years.

“Today, more than ever, Ford is connected with its customers here in the Middle East,” added Sabbagh. “We continue to help move customers with leading innovations, technologies, mobility solutions, and exceptional products like the iconic full size SUV Expedition, muscle car Mustang, and pickup truck legend F-150 and we can’t wait to have them in Ford dealerships around our region.”

Ford’s latest range for 2018 will be on display at the Dubai International Motor Show from 14-18 November, 2017 in Hall 1.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide.

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals.

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.
Mohamed Sheta
Dubai - Detroit - Cairo

write comment

Readers Comments:

No comments yet

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation