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Christina Surer stars in the new SEAT Ibiza TV Spot

SEAT is this week (10 October 2008) debuting its latest cinema advertising campaign ï?½ created to bring a healthy dose of fun to the big screen.

Featuring a host of SEATï?½s top racing drivers from across Europe, including former SEAT Sport UK star Jason Plato, the new advert stars the dynamic Spanish brandï?½s newest offering in the supermini sector ï?½ the stunning Ibiza SC.

Arriving in UK and other European showrooms now and designed to inject more than a dash of excitement into the three-door supermini segment, the new Ibiza SC promises to be one of the most desirable cars in its class.

Priced from ï?½8,595 RRP (LE 89.595 Egyptian Pound) and boasting bespoke sporty three-door styling, a host of ï?½big carï?½ features including optional Bi-xenon headlights with AFS, cruise control, Bluetooth telephone connection and 17ï?½ alloys, the new Ibiza SC is set to follow in the tyre tracks of its popular predecessor to become SEATï?½s biggest seller both in the UK and worldwide.

And itï?½s that irresistible appeal which supports the storyline of the tongue-in-cheek new 30-second cinema commercial, which will be shown alongside blockbuster films including Tropic Thunder and Righteous Kill rated ï?½15ï?½ or above by the BBFC.

With the tagline ï?½There can be only one driverï?½ the new Ibiza SC campaign sees the cream of SEATï?½s male motorsport stars sprinting for the keys to the new car. Theyï?½re filmed scrambling for the driverï?½s door, only to be beaten to it by a glamorous woman who roars away in the car and leaves the race aces face down in the desert dirt.

The victorious driver, who celebrates her success with a cheeky hand signal you wonï?½t find in any Highway Code, isnï?½t identified in the ad. It can be revealed, though, that the digit in question belongs to beautiful SEAT Leon Supercopa star Christina Surer ï?½ a 34-year-old Swiss racer who pilots her awesome 185 PS SEAT Leon in the German touring car series.

SEAT UK National Communications Manager, Rob Taylor, said of the new cinema advert: ï?½We really wanted the Ibiza SC ad to be irreverent ï?½ a humorous, fun bit of entertainment.

ï?½It will run alongside films playing to a mature audience and Iï?½m confident the million or so cinema-goers who will potentially see it over the next few weeks will appreciate the humour, as well as the stunning new Ibiza SC.ï?½

* To view the new Ibiza SC advert without visiting the cinema, follow this YouTube link

Unfortunately we donï?½t know yet when the new SEAT Ibiza will be released in Egypt and the Middle East region.

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