Articles > Al Stig - Behind the Sceneprintwrite comment


BMW Egypt shows no respect to death of Ganal

It seems that BMW Egypt (Bavarian Auto Group) is not only lacking PR & communications skills in dealing with the local media, but also lacks the simplest knowledge of respect and internal communication, when it comes to honoring and showing some respect to the death of BMW Board Member Dr. Michael Ganal.

Instead of sending out the press release about the death of Dr. Michael Ganal, Member of the Board of Management of BMW AG after a severe illness, they preferred to inform some media about Marketing Manager Mohamed Fawzy leaving BMW Egypt to join as BMW Middle East as the new Marketing Manager.

I was very surprised indeed of BMW Egypt’s lack of respect since Dr. Michael Ganal had visited Egypt several times before and had been supporting BMW Egypt throughout the years in every possible way, especially during the �Bavarian-Gate’ crises with the Egyptian customs which has not been finalized yet.

It is very obvious that BMW Egypt still needs a lot of �private lessons’ about PR & Communication, and since Mohamed Fawzy left the company now they should consider hiring a professional PR company instead of hiring unskilled and ineffectual PR & Communication executives and marketing managers.

write comment

Readers Comments:

Khaled Asfour from Cairo - Egypt wrote:
I am a BMW owner since 1995. Bavaria Auto Group service is one of the best in the country. Their customer care procedure is excellent and their interest in providing best value for money is strong. There are many ways of showing respect to a dead person. One way is to show it on newspaper, another is to communicate on a personal level to the family of the deceased. For my preference, in these matters, I think the personal note is more genuine and sincere.

Mohsen Abu El Einen from Cairo - Egypt wrote:
The ignorance which BMW Egypt is showing here is the same ignorance I face everytime I service my car at their Bavarian Auto service center. Thank you for showing and explaining their behavior to the public. I hope the mother-company in Munich takes some action.

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation