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Goodyear Assurance Tire Named Product of the Year in China

After undergoing extensive testing, Goodyear’s Assurance tire has received the 2008 "Annual Product of the Year Award" from Auto Magazine, one of China’s most respected automotive publications.

Goodyear’s innovative Assurance tire introduced in China in April provides drivers with outstanding traction and performance, and therefore, enhanced confidence. The tire accomplishes this by incorporating DuPont Kevlar?® fiber, along with a silica-based Durawallâ„¢ sidewall compound to help resist cuts and tears. The Assurance tire’s ArmorGrip Technologyâ„¢ also sports an array of interlocking waffle blades and additional silica-based compounds within its tread that provides enhanced lateral stability and de-coupling power to assist grip over varied road conditions and on both wet and dry surfaces.

The judging panel at Auto Magazine compared the Goodyear Assurance tire with Bridgestone, Hankook, BFGoodrich, Kumbo, and Cooper tire products.

"Goodyear strives to develop products for the exacting standards of today’s drivers," said Michael Martens, managing director of North Asia for Goodyear’s Asia Pacific region. "The receipt of awards such as this reinforces the fact that we are on track toward achieving our goal."

The Goodyear Tire & Rubber Company is one of the world’s largest tire companies. It employs approximately 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world. For more information on Goodyear go to

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