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Emanuela Wilm to head media relations at Bugatti

10.06.2008 / Molsheim-Wolfsburg-Cairo / Former Volkswagen spokesperson Emanuela
Wilm moved to Bugatti Automobiles S.A.S., where she will strengthen Bugatti’s media relations department.
The former journalist has been employed by Volkswagen AG since April 1997. The "Team
New Media" was developed in the communication department under her management, and
in 2001, she introduced Volkswagen's B2B market place to the public.

In 2000, she accompanied the creation of Auto 5000 GmbH, which was widely discussed at the time, and
two years later, she supported the press work of the Hartz Commission in Berlin. She has
headed the newly created sector "Lifestyle Communication" in the product communication
department since 2003.

Based in Wolfsburg Emanuela Wilm will monitor and coordinate all Bugatti’s media
activities. Her knowledge and background will significantly strengthen the Bugatti media
relations department and – at the same time – improve internal communication between
Bugatti’s mother company in Germany and Bugatti’s production and administration site in
Molsheim, France.

Georges Keller will continue to provide his expertise as Head of external affairs on a
consultancy basis. Georges Keller has been with Bugatti since the start of ownership by the
Volkswagen Group. He has created and shaped the brandâ™s media activities from the first
public appearance of the car at the Tokyo Motor Show in 1999 via the launch of the Bugatti
Veyron 16.4 in Sicily in autumn of 2005 until today when Bugatti has – once again – grown
into a competent and successful global player in the automotive environment.

The third member of the Bugatti media relations team is Julius Kruta, who has also
represented the company since 1999. His profound knowledge of the legendary brand, its
history and products makes him the ideal custodian of the Bugatti heritage. Based in
Molsheim, he will continue in his role as head of tradition of Bugatti Automobiles S.A.S.
Bugatti Automobiles S.A.S. was founded in 2001 and has been building the Bugatti Veyron
16.4 powered by a 1001 PS, 16-cylinder engine providing a top speed of 407 km/h in the
studio of the Chateau St Jean in Molsheim, France since 2005. Two hundred and thirty
vehicles have been sold to date.


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