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October 31, 2007 - Nissan will make the world debut of its super-car outside Japan at the Middle East International Motor Show.

“We will be unveiling a legendary vehicle during the show,” said Toru Hasegawa, Managing Director at Nissan Middle East.

“This will be the only event in the world after the Tokyo Motor show where this car will be shown.”

Nissan will again be one of the biggest exhibitors at the November 14-18 event, presenting its full line-up with the focus on four new models – the Qashqai, Navara, Xterra, and Altima.

The Qashqai, Navara and Xterra are the new additions to Nissan’s SUV range – the largest in the region. The new Altima sedan, which was launched recently, will also appear; fresh from setting a new record for durability and reliability in the recent 24 Hour Endurance event at the Dubai Autodrome.

“The newcomers all feature Nissan’s renowned state-of-the-art technology, which makes the brand so successful throughout the world. Nissan’s show stand layout exemplifies our four brand pillars – Passionate Driving, Emotive Design, Friendly Innovation, and Trust – that form the DNA of every Nissan car,” added Hasegawa.

Nissan will showcase innovative technologies that are defined in these brand pillars, such as the Xtronic CVT Transmission. This offers both smooth driving and reduced fuel consumption to customers looking for lower costs and greater respect for the environment. Other technologies on display include intelligent key and push-button start features and integrated Bluetooth.

The Nissan stand will also use Bluetooth at its stand for visitors to continue its reputation for innovation and entertainment. “For the first time ever on a Nissan stand at the Dubai Motor Show we will be presenting Bluetooth communications to the public that will provide visitors with interesting images and gift offers,” explained Hasegawa.

“We look forward to welcoming visitors to our stand with our innovative stand activities, which have been very popular in previous shows. We will continue to do so with new features like our special vehicle debut and Bluetooth downloads. As always, we will be true to the Nissan Brand pillar of ‘Friendly Innovation’.

“Nissan makes passionate cars for passionate people, so make sure you are there.”

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