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Middle East & Egypt exclusive: Maybach shows the extravagant Maybach Landaulet Study at Dubai Motor Show 2007

Auto Arabia was informed exclusively from well-informed Mercedes sources that Maybach will for the first time in its history launch a premiere at the Dubai Motor Show. The Maybach Landaulet Study will be the undisputed eye-catcher at the show, confirming the position of both Maybach and Dubai Motor Show in the region. So will this Maybach Landaulet be the first successful Maybach in the Middle East and Egypt?

November 2, 2007 / Stuttgart - Cairo - Dubai

Dubai Motor Show is surely one of the, if not THE most important motor show in the region. Maybach on the other hands is also one of the most well-known and luxurious car manufacturers in the world. So what happens when these two brands meet together? Well, they then present one of the most impressive Landaulet models available in the world: The Maybach Landaulet Study.

Maybach Landaulet StudyMaybach decided to launch this Landaulet study at the Dubai Motor Show 2007 (14.11.-18.11.2007), as this kind of representative vehicles are mostly sold and used in the Middle East and Gulf region, in addition to some other North African and Arabic countries like Egypt, Jordan and Morocco. The majestic open-air experience with the ultimate in luxury and comfort are attributes which are very well-liked in the Middle East region, especially when this vehicles has a folding roof for pampered rear-seat passengers as well as white leather, piano lacquer and exquisite black granite like it is the case in the Maybach Landaulet Study.

According to a Maybach speaker the Maybach Landaulet will probably be shown in other Maybach events and important car and VIP events in the region.

With this study of an open-top landaulet, Maybach has re-enlivened the great art of building majestic automobiles. True to the tradition of exclusive landaulets, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur's compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience currently unrivalled by any other automobile in an environment of the utmost luxury and exquisite style. Romance close to the heart of nature is harmoniously combined with the ultimate in comfort and technological sophistication. With this unique study, Maybach is once again demonstrating its expertise in building the world's most exclusive luxury cars.

Large folding roof for passengers in the rear

In technical terms the Landaulet study is based on the Maybach 62 S - which can claim to be the world's most powerful series-produced chauffeured saloon. Maybach technicians have removed the rear roof module in order to afford passengers an unobstructed view of the sky above. The side walls remain, and have merely been invisibly reinforced with an integral tubular steel structure. As these measures have not altered the silhouette of the luxury saloon, the generously dimensioned doors and the complete interior with its reclining seats remain unchanged.

Maybach Landaulet StudyWhen closed the black soft-top of the Landaulet rests on the frame formed by the roof bows, and is wind and weather-proof. When requested by the passengers, the chauffeur operates a switch in the centre console. The roof then opens electro-hydraulically and is gently deposited on the parcel shelf in the rear, together with its integral rear window of single-layer safety glass. Opening and closing the roof takes 16 seconds. The chauffeur is able to enclose the folded roof with a fitted leather cover, which both conceals the roof mechanism from view and completes the overall picture of outstanding elegance.

White paintwork and wheels

This impression is accentuated by the shining white paintwork of the study, an exclusive finish named antigua white. Visual highlights are provided by 20-inch wheels specially designed for the Landaulet study. These are also painted in white with high-sheen spokes, and are accompanied by white indicators in the front and rear light clusters in dark red.

Black for the chauffeur, white for the passengers

In addition, the already luxurious driver's compartment of the successful Maybach 62 S has been enhanced in a number of important respects. All the interior trim is now surfaced in black piano lacquer, and for the extensive leather appointments Maybach has used particularly exclusive, glossy stromboli black leather.

In contrast Maybach has fitted the passenger compartment almost completely in exquisite seychelles white leather. The footwell and roof liner of this high-end luxury landaulet are also in white - the floor is carpeted in white velour and the roof lined with white fabric. A dramatic contrast is provided by inserts and decorative trim in glossy, black piano lacquer or exclusive black granite with numerous gold inclusions.

Generous spaciousness and first-class comfort

Outstanding comfort is assured by the generous spaciousness of the rear, which the Landaulet study has adopted unchanged from the Maybach 62. Passengers are welcomed into the interior by two large, single seats. These elegant seats also allow even very tall passengers to enjoy a reclining position which travellers normally only encounter in the
first-class armchairs of modern passenger jets.

The study is designed as a chauffeured vehicle and features a partition. The upper section
of the partition is a glass panel which the passengers can render opaque at the touch of a button, thanks to a liquid crystal membrane embedded in the glass.

Maybach Landaulet StudyTwo ultra-modern automatic climate control systems, whose parameters have been adapted
to the Landaulet study, ensure that open-air travel remains a pleasure even under adverse climatic conditions.

State-of-the-art entertainment and communications

As in the Maybach 62 S, the rear console is the centrepiece for entertainment, communications and travelling pleasure. This is where Maybach engineers have grouped everything relating to the entertainment and pleasure of the rear-seat passengers: a DVD-player, six CD-changer, a cooler compartment with its own electric compressor and an intelligent system which holds glasses, goblets and champagne bottles safely in position.

Engine and suspension

Maybach Landaulet StudyThe Maybach Landaulet study is powered by the up-rated V12 engine which Maybach engineers have developed further for the Maybach 57 S and Maybach 62 S together with
the specialists at Mercedes-AMG. Thanks to twin turbochargers and water intercooling, the V12 develops a maximum output of 450 kW/612 hp from a displacement of 5980 cubic centimetres. This is continuously available between 4800 and 5100 rpm, and the engine also delivers an impressive maximum torque of 1000 newton metres between 2000 and 4000 rpm.

The electronically controlled air suspension AIRMATIC DC (Dual Control) and the Adaptive Damping System (ADS II) endow the Landaulet with outstanding levels of ride comfort, at the same time demonstrating that even a prestigious vehicle such as this can exhibit extraordinary agility and dynamic performance.

In addition to large, internally ventilated brake discs - with twin callipers at the front - both the study and the Maybach 62 S are equipped with two electro-hydraulic Sensotronic Brake Control (SBC (TM)) braking systems working in tandem. Together with ESP?, ASR, ABS and Brake Assist, this provides the Landaulet study with the very latest in effective, high-tech handling control systems.

Innovative technology from the sister-brand Mercedes-Benz

Maybach Landaulet StudyLike all Maybach saloons, the Landaulet also benefits from the unrivalled experience of the sister-brand Mercedes-Benz in the development and production of high-quality cars in the luxury segment. Important innovations from Mercedes-Benz, successfully developed further for the Maybach saloons, are standard equipment in every Maybach and are of course also on board the Landaulet study - examples include the electronically controlled air suspension AIRMATIC DC (Dual Control), LINGUATRONIC voice control and the control and display system COMAND APS.

Possible Success of the Maybach Landaulet in the Middle East region

Unlike the other models like the Maybach 57 and the Maybach 62, I am expecting the Maybach Landaulet to be by far more successful then the previous models.
The fact that there was no armored version of the Maybach 57 and Maybach 62 when those models were launched, surely was an unlucky decision which made it quite difficult for the Maybach models to compete against the armored Bentley, Rolls Royce, or even their own Mercedes S-Guard models. With the Landaulet, this is all different now as the Landaulet would be used mainly for official state visits and parades of presidents and royal family members, which are usually very well secured and taking place in closed and secured areas like airports or royal palaces.

So, now Maybach only has to make sure that those royals, presidents, prime ministers or responsible decision-makers hear about or see this Maybach Landaulet somewhere. Surely a difficult task, but manageable with the right contacts in the Middle East region.

By Mohamed Sheta

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