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Mercedes Benz stars with new CLS, S 250 CDI, A-Class E-Cell and new Viano at Paris Motor Show

As always Mercedes Benz prepared some interesting surprises at Paris Motor Show. And unlike the other German competitors from Ingolstadt, Munich, Wolfsburg and Zuffenhausen all of those Mercedes surprises and new premieres will have an important impact on the markets in Egypt and the Middle East.

Since style and technology are starting to play an important role at the purchase desicion of Middle Eastern customers, the three world premieres from the inventor of the automobile, which include style icons and technology trendsetters, will find lots of admiration and customers in the Middle East and Egypt.

The 2010 Paris Motor Show witnessed the world premiere of the new four-door premium coupe CLS, which enters its second generation and which will surely be a huge success in the Middle East, especially in the gulf region.

Paris Motor Show also witnessed the world premiere of the A-Class E-CELL, an electric family car with a range of more than 200 kilometers which could play a very important role in the Egyptian market.

The world premiere of the S 250 CDI BlueEFFICIENCY, which is according to Mercedes Benz the world’s first 5-liter car in the luxury class, will surely play an important role in both the Egyptian market as well as in the gulf region markets, where awareness about emissions and fuel consumption is starting to develop.

Also on display at the Mercedes stand in Paris is the all-new Mercedes Viano, which already had its premiere at the IAA Nutzfahrzeuge motor-show, and which impressed us very much at the recent international media test-drive in Hamburg. The new 2011 Viano is expected to revolutionize the Mini-Van and transporter segment in Egypt and the Middle East.

Stay tuned for the Viano test-drive which will be published soon here on, to know why the Viano will be a revolution in this segment in Egypt and the Middle East.

With those three world premieres plus the Viano-launch at the 2010 “Mondial de l’Automobile�, Mercedes-Benz is making an emphatic statement about the power of its innovation to combine automotive fascination with the highest levels of efficiency and environmental compatibility.

At the same time, the new models represent the intelligent drive mix created by Mercedes-Benz as the basis for individually tailored “green� mobility. The new generation of the successful CLS four-door coupe combines groundbreaking design and cultivated sporting character with fuel consumption benefits of up to 25 percent compared with its predecessor.

As an electric family car with a range of more than 200 kilometers, the new A-Class E-CELL facilitates entry into e-mobility on a broad front. And, as the first 5-liter car in the luxury segment, the new S 250 CDI BlueEFFICIENCY is the perfect illustration of how well-prepared the premium automobiles from Mercedes-Benz are for the future.

With its new models, Mercedes-Benz is using key accents to set the scene in advance of the 125th birthday of the automobile, “We are celebrating this anniversary by forging ahead with the re-invention of the automobile – with groundbreaking technologies from the A to the S-Class,� says Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars at the Mercedes press conference on the completely re-designed exhibition stand that creates a fascinating three-dimensional brand experience on more than 2,000 square meters.

“And in the next 125 years of automotive history, Mercedes-Benz will do exactly what the inventors of the automobile have practiced with great success for the past 124 years – we will move forward.�

Wait for more details on the Mercedes premieres and Mercedes test-drives to be published soon here on


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