Articles > Lifestyle & Travelprintwrite comment

Mercedes Benz Abu Dhabi EMC

Fairmont Bab Al Bahr and Abu Dhabi-based Emirates Motor Company EMC sign agreement

Emirates Motor Company (EMC), Mercedes-Benz general distributors in Abu Dhabi and Al Ain, has teamed up with its parent company’s five-star hotel and resorts property, Al Fahim Group’s Fairmont Bab Al Bahr, to grant EMC benefit cardholders the most elite services in Abu Dhabi as well as across the world.

“EMC is delighted to enter into this new promising business venture with Fairmont Bab Al Bahr helping us both reach our goals of offering clients distinctive value-added services. Our strong relationship will continue to prosper under this mutually beneficial agreement,� praised Mr. Kamal Rafih, General Manager of EMC.

According to Mr. Henning Fries, General Manager of Fairmont Bab Al Bahr, “Our association with Emirates Motor Company is an example of a regional partnership that makes good business sense, from a brand perspective,� adding, “both EMC and Fairmont represent quality offerings, products and genuine service, with a commitment to continued success in our respective industries.�

Targeting Mercedes-Benz owners in the capital of the UAE, EMC benefit cardholders are now entitled to an automatic upgrade to the Premier Fairmont President’s Club (FPC) member status upon fulfillment of a minimum two-night stay at the Fairmont Bab Al Bahr Hotel. Via its highly esteemed, wide chain of hotels across the world, the resort will also provide preferential discounts and benefits, such as chauffeur service and VIP treatment, at any Fairmont Hotel in the world.

Furthermore, during the term of the agreement, Fairmont has announced that Mercedes-Benz will be referred to as the “Preferred Vehicle of the Fairmont Bab Al Bahr� and has included a Top Clients Special Delivery Package to share in the special moment of when EMC customers receive their new Mercedes-Benz. Customers’ premier experience will include discounted room rates with a complimentary upgrade (subject to availability) and a memorable dinner for two with a 50% discount at select restaurants.

Other offers EMC cardholders may take advantage of at the Fairmont Bab Al Bahr in Abu Dhabi are 20% discounts on select food and beverage, spa packages including gym or beach memberships.

“We understand our customers and their unique lifestyles; as a result, we constantly aim to present our customers with the most superior services through the most prestigious brands in the world,� concluded Mr. Rafih. “This new partnership program will ensure our customers receive world-class treatment wherever they go giving them the golden experience they seek whether they are driving to their destinations in their elegant Mercedes-Benz, and now, when spending a pampered weekend with the family, or even when traveling abroad.�

As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that Al Fahim has achieved. EMC houses the world's largest Mercedes-Benz facility and is synonymous with immaculate quality - in true Mercedes-Benz tradition.

EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From the beginning, dedicated customer service has played a major role in the company's success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.

EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides Mercedes-Benz qualified service with high and consistent availability of genuine parts. Innovative customer-oriented marketing programs, designed to provide comprehensive support to its loyal clientele, remain EMC's primary focus.

Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops. EMC serves a premium client segment in the region including dignitaries, the UAE government, oil companies and the business community. Moreover, EMC is constantly involved in community-drive activities that include social, environmental, charitable and sports-related.

Located in world-class destinations around the globe, Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel.

With more than 60 hotels, Fairmont is known as much for its warm, engaging service and culturally rich experiences, as its classic hotels that imbue a sense of heritage, sophistication and social importance and are often considered destinations in their own right. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program.

Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swiss?´tel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties.


write comment

Readers Comments:

No comments yet

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation