Articles > Road Safety & Safe Driving and Crash-Testsprintwrite comment


Dubai - Munich /

A new award-winning speed enforcement system that achieves speed compliance of over 99 per cent is being launched in the UAE tomorrow at the Gulf Traffic Exhibition.

SafeZone is a new technology designed, developed and manufactured by Siemens UK, and uses average speed monitoring of all vehicles travelling between designated camera stations every 75 metres of the road.

The average speed monitoring stops drivers from accelerating and decelerating dangerously between cameras, and are particularly useful in urban areas that have significant amounts of pedestrian traffic, such as schools and residential locations.

Siemens is using the Gulf Traffic exhibition, taking place at the Dubai International Convention and Exhibition Centre until 14 December, as a launch pad to entice GCC governments to replace fixed speed cameras with the more accurate average monitoring systems.

Mark Bonnor-Moris, Business Development Manager of Siemens UK said: “SafeZone has already been deployed at a number of sites in the UK, achieving major road safety benefits – the average speeds of vehicles have been significantly reduced and accident rates improved.

“The 75 metre baseline between camera outposts makes it possible for a pair of SafeZone cameras to directly replace a fixed speed camera, creating a networked zone rather than a single speed trap. This can be used to bracket the entrance to a school, for instance.

“The combination of community-based branding and advanced technology makes it possible for customers to extend the benefits of motorway average speed enforcement to all types of road networks in rural, city or residential locations.�

Gulf Traffic organisers Informa Exhibitions have confirmed an exhibitor line-up of more than 150 of the world’s leading traffic and transport infrastructure suppliers at the exhibition, where Siemens will be demonstrating their SafeZone camera, back-office and example road signs.

“Gulf Traffic provides an ideal platform for Siemens to highlight the SafeZone solution specifically designed to tackle key areas of speed enforcement and road safety,� added Bonnor-Moris. “Showcasing SafeZone affords potential customers the opportunity to evaluate the benefits of the system compared to traditional radar-based fixed speed enforcement systems.�

Running alongside Gulf Traffic Exhibition is the two-day Gulf Traffic Conference, which will address the challenges in road safety and Intelligent Transport Systems (ITS) in the Gulf region.

In support of the UN's Decade of Action for Road Safety, the conference features 17 international and regional road safety and ITS experts, including Colonel Jamal Al Bannai, Assistant Director of General Traffic Department, Dubai Police; and Commander Adrian Hanstock from the Metropolitan Police in London, UK.

The exhibition and conference is supported by Dubai Police and is held under the patronage of His Excellency Lt. General Dhahi Khalfan Tamim, Commander in Chief of Dubai Police.


write comment

Readers Comments:

No comments yet


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation