Articles > Local & Regional Automotive Newsprintwrite comment


"Startupper of the Year by Total" Supports Egyptian President’s SME Initiative

"Startupper of the Year by Total" Supports Egyptian President’s SME Initiative to boost economy by encouraging innovation and entrepreneurship

Total Egypt calls on aspiring entrepreneurs in Egypt to submit or finalize project submissions for the "Startupper of the Year by Total" contest ending Sunday, January 31, 2016 at 11 p.m. GMT - on the online registration site

Prize values set at EGP 160,000 for first place, EGP 90,000 for second place and EGP 70,000 for third place.
Total Egypt issued a reminder urging aspiring Egyptian entrepreneurs to submit their projects for “Startupper of the Year by Total” contest before the closing date on January 31st.

Total Egypt’s initiative to support the growth of SMEs' is a keystone of its larger commitment to the Egyptian economy and ties in perfectly with Egypt’s current national priorities. Earlier this week, President Abdel Fattah al-Sisi had announced the SME initiative, mentioning that Egypt's banks would inject EGP 200 billion ($25 billion) into supporting businesses, and the Central Bank issued guidelines to encourage financing small- and medium-sized enterprises.

“We believe in the power and the potential of small businesses,” said Ian Lepetit, Total Egypt Managing Director. “We are extremely happy that ‘Startupper of the Year by Total’ falls within the framework of the Egyptian political leadership’s focus on SMEs as a means toward economic prosperity and the vision to facilitate the growth and success of this sector. We hope that our contest encourages wider adoption of an entrepreneurial mindset, and that the winning projects make a lasting positive impact.”

He added that, “Small businesses are a main catalyst that drive GDP growth, create job opportunities and help alleviate poverty. Their role in Egypt is particularly sizeable; small enterprises (with less than 10 employees) account for 97% of Egypt’s businesses, while medium-sized businesses make up 2.7%, and large firms with over 50 employees account for 0.4%.”

Entry to the Total Egypt's Startupper contest is free and open to all Egyptian nationals aged 35 or under, and to any type of project that can directly benefit the development of the Egyptian economy and/or community. Projects will be evaluated by a jury - whose members are independent from Total Egypt - based on criteria such as innovation, originality, boldness, growth potential and ability to improve people's living conditions.

The list of finalists will be published on the contest's website no later than February 28, 2016. After contestants make their final presentations by March 15, 2016, the jury will select up to three of the best projects which will be announced at an official award ceremony. The winning projects will be awarded the "Startupper of the year 2016 by Total" label, along with financial aid and coaching from Total Egypt.
Submissions will not be considered without satisfying all requirements and attaching all required documents.
Complete rules for the contest are freely accessible online at [].

Total is a global integrated energy producer and provider, a leading international oil and gas company, and the world’s second-ranked solar energy operator. Our 100,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.

To prepare a sustainable energy future in Africa, Total conducts ambitious exploration campaigns and constantly strives to boost the reserves of producing oil fields. Innovation to tap new resources and passing our knowledge and skills on to younger generations are our priorities to discover and develop the continent's unique potential. We are also the leading retailer of petroleum products — fuels, lubricants, asphalt and bitumen, LPG and others — in Africa. Our deep roots, superior products and services, and 4,200 service stations in some 40 countries position us as the leading local energy company among our consumer and business customers. Our aim is to facilitate the widest access to energy possible, in part by developing complementary, more affordable energy sources such as solar power, by marketing solar equipment. We listen to and coordinate with our partners to promote economic development, employment, education and health care.

Total Egypt is a subsidiary of the international oil company Total SA established in 1998. The company is active across the entire oil product distribution sector, with general sales, lubricants, and marine and aviation activities as well as a retail network. The company currently employs 230 people and makes particular efforts in the recruitment, training and professional development of its people.

The company runs retail network of 235 stations throughout the country and has established a massive state-of-the-art lubricant blending plant in Borg El Arab. Total Egypt’s mission is to provide quality products and services to its customers. It retails high quality fuels and lubricants as well as services and various products at its Bonjour shops.

At Total Egypt, the safety of people and operations, environmental protection, customer satisfaction and listening to stakeholders are core concerns. Industrial hygiene, employee health and product quality are absolute priorities.

Cairo - Paris

write comment

Readers Comments:

No comments yet

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation