Articles > International Automotive Newsprintwrite comment


برنامج الأغذية العالمي للأمم المتحدة وفريق تويوتا للفورميولا 1 يتسابقان لمكافحة الجوع

United Nation's World Food Program and Toyota F1 Team race against hunger

LONDON – Panasonic Toyota Racing Formula 1 drivers will team up with the world’s largest humanitarian agency to fight world hunger on Sunday (June 21) at the British Grand Prix.

Jarno Trulli and Timo Glock are driving cars sporting the logo of the United Nations World Food Programme’s “Fill the Cup” campaign for the duration of the 2009 racing season. The aim is to raise awareness among Formula 1’s millions of fans worldwide that 66 million primary school-aged children around the world go to school hungry.

“This is a great opportunity to reach all motorsport fans, from the thousands who attend each Grand Prix to the many millions who watch the racing on TV,” said F1 driver Jarno Trulli. “It only costs 15 pence to give a hungry child a cup with porridge. We need as many people as possible to know they can contribute to find a solution to hunger.”

This is the last time the Santander British Grand Prix will be held at Silverstone, and top British drivers Jenson Button and Lewis Hamilton will be facing off too, ensuring maximum interest.

“Formula 1 provides a unique opportunity for the fight against global hunger to gain traction,” said Nancy Roman, WFP’s Director of Public Policy, Communications and Private Partnerships, adding that viewers will be encouraged to feed a hungry child. “Both resources and mass awareness are critical.”

The partnership between WFP and the Panasonic Toyota Formula 1 team is an unusual arrangement in that WFP’s Fill the Cup campaign logo, which appears on the TF109 racing cars, has been paid for by Saudi-based sponsor Abdul Latif Jameel (ALJ). Previously, ALJ -- the largest independent distributor of Toyota vehicles in the world -- displayed its own advertising on the team’s cars.

Roman said that it was thought this was the first time that a charitable organisation had appeared with a campaign logo on a Formula 1 car for the entire duration of a season.

The fight to end hunger has become more urgent in the wake of the financial crisis, which follows on the heels of last year’s food and fuel price increases. Recent studies have shown that many families are already missing meals and cooking cheaper, less nutritious food. At the same time, WFP is concerned that the economic downturn may lead governments to cut aid budgets for feeding programmes.

Fill the Cup aims to raise money for WFP’s school feeding programme, which provides daily meals to more than 20 million children in schools in 68 countries.

Earlier this year, WFP teamed up with the UK School Food Trust to launch The Really Good School Dinner campaign, raising over GBP 11,000 for WFP School Feeding Programmes. More than 550 schools participated, by pledging to empty their plate to fill the plate of a child in the developing world.

write comment

Readers Comments:

No comments yet

Related articles:


The biggest automotive group and Road Safety initiative in Egypt and the Middle East
Want to sell your used car or buy one? Then check out our new used car market section here!

Mohamed Sheta on social media:

Looking for a good service center or aftersales customer service? Did you have any bad experience with your car dealer or service center? Then check our 'automotive evaluation charts' here!

Latest Test-Drive Video and CEO Interview

Ford EcoSport Titanium Test-Drive ... Part 1

Nile TV

Mohamed Sheta
Every Wednesday in The Breakfast Show on
8.30am – 09.00am LIVE


Every Thursday
on Egypt's most influential radio network:
Radio DRN 93.7 FM
Live from 6-8pm

Radio DRN 93.7 FM

Autoarabia Group @

Join Autoarabia Group @, racing, tuning and events in Egypt and Middle East
Is Egyptian car market corrupt or collapsing?
Is the Egyptian car market collapsing or is it just a corrupt and unprofessional car market? This is surely one of the most asked questions these days. Everybody is asking ...


AutoArabia Consulting

Only for company requests. For readers letters and complaints kindly click here

International Engine of the Year Award

Middle East Car of the Year


IRF seminar

Road Safety & Public/Private Partnership
International Road Federation