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Rolls Royce opens state-of-the-art showroom in Doha

Some markets in the Middle East are the most ideal markets for exclusive and exquisite brands such as Rolls Royce.

While countries such as Egypt do not even have a dedicated Rolls Royce show-room, other countries such as the UAE, Saudi Arabia and Qatar are getting the complete attention of Rolls Royce. So, this week Rolls-Royce Motor Cars opened a new showroom at Qatar’s most exclusive address, the Pearl Island in Doha. The luxury automotive manufacturer celebrated the occasion on the outstanding, man- made island, located offshore the Arabian Peninsula, with a prestigious event that attracted prominent members of the Qatari business community.

The event was marked by the unveiling of the new Ghost, the latest addition to the Rolls-Royce model range which was making its debut in Qatar.

“Having seen the development of The Pearl Qatar over recent months I am convinced that it is the ideal environment to house the pinnacle of luxury in the automotive market. Our presence on this exclusive venue reinforces the strategic importance of Qatar and the Middle East region to the future growth of Rolls-Royce,” said Tom Purves, CEO, Rolls-Royce Motor Cars.

Peter Schoppmann, Regional Director for the Middle East, Rolls-Royce Motor Cars, commented during the opening: “This place has an effortless glamour, which truly reflects the atmosphere of our cars.”

Omar Alfardan, President of Alfardan Automobiles and Rolls-Royce Motor Cars Doha, said “The opening of our new showroom on one of the most luxurious islands in the world demonstrates our commitment to consistently investing in the Rolls-Royce brand. Our unique facility on the Pearl Qatar sets us apart and will cement our iconic status in Qatar’s automotive market.”

He continued, “We are extremely optimistic about the success of Rolls-Royce Motor Cars new model, the Ghost, in Qatar. The launch of the Ghost will further strengthen our position as Qatar’s leading luxury automotive dealer.”

Potential Rolls Royce customers in other Middle Eastern countries are not that lucky. In Egypt for example the Rolls Royce importer, the Bavarian Auto Group which is also importer of the Indian brand Mahindra and the Chinese brand Brilliance, does not even have a dedicated Rolls Royce show-room yet. Potential customers therefore travel to the Gulf region or Europe to get their Rolls Royce from there.

What is even more depressing for the Rolls Royce fans in Egypt is that they never hear about any Rolls Royce news in the print or Online media because the Egyptian Rolls Royce dealer does not distribute Rolls Royce press releases to the local media. Hope this will change soon, because the Rolls Royce definitely deserves better than that.

Until then, you will find all relevant Rolls Royce (and of course other important automotive) news like always on www.AutoArabia.org


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