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BMW
BMW plans a new brand
A working group inside the company is already busy with the subject Mobility in the future. The new brand and its models are aimed to be mobility solutions for the mega-cities. The first Mega-City Vehicle is expected to be launched in mid 2010.
In this context, a new design agency has been employed by BMW in order to take care of its Corporate Identity thereby replacing its previous design-agency which had been working for BMW for almost 30 years.
The new brand will launched under the umbrella of the main-brand BMW, but will have a separate name. The marketing of the new will also be separated completely from BMW or MINI.
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