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Lamborghini marked Monterey Car Week with the inauguration of its newest villa outpost on the Peninsula – the Lamborghini Lounge Monterey. The modern villa featuring the latest product on showcase was transformed into an immersive brand experience which included live sketching from Lamborghini’s Centro Stile, dedicated Ad Personam customization area, Roger Dubuis display and ......read more
Renault Sport Formula One Team confirmed today that Daniel Ricciardo will join the team from the 2019 season. He will team up with current driver Nico Hülkenberg. Twenty-nine-year-old Daniel, who hails from Perth, Australia, joins Renault Sport Formula One Team for the next two seasons. Daniel has secured seven Grands Prix wins and stepped onto the podium 29 times. He is already ......read more
Ducati UAE, part of Al Masaood Group, a highly diversified group of businesses, participated in the World Ducati Week on its 10th edition held recently in Misano, Italy where thousands of Ducati bike rider champions and enthusiasts from around the world gathered for a three-day celebration featuring a wide range of exciting activities such as racing, riding courses, and Italian-style ......read more
This year marks the 50th anniversary of Automobili Lamborghini’s Espada and Islero models. To mark this momentous occasion, Lamborghini Polo Storico, the division devoted to the House of the Raging Bull's historic cars, has completed the restoration of the Islero and the Espada that belong to the Lamborghini Museum and announced a tour dedicated to these two models, scheduled to take ......read more
The quickest, most powerful and most track-focused – yet road legal – Sports Series McLaren will make its dynamic world debut tomorrow (July 12) at the 2018 Goodwood Festival of Speed. The arrival of the new 600LT, which is built to excel on roads and race circuits alike, marks both the beginning of the next chapter in the McLaren ‘Longtail’ (LT) story and the setting of a ......read more
Kia Motors Europe has achieved a milestone for sales of cars bearing its industry-leading seven-year warranty, with three million cars now sold in Europe under the brand’s unrivalled quality promise. Kia first offered a seven-year powertrain warranty with the introduction of the first-generation Kia cee’d at the end of 2006, and launched a comprehensive ......read more
 
الظهور العالمي الأول لسيارة "فيجين مرسيدس-مايباخ ألتيميت لاكشري" - قيادة حصرية بأعلى المستويات كشفت الشركة المصنّعة للسيارات الفاخرة مرسيدس-بنز وللمرة الأولى عن سيارة "فيجين مرسيدس-مايباخ ألتيميت لاكشري" التي تعبّر عن أعلى مستوى من الحرفية والتميّز، وذلك خلال مشاركتها في معرض "أوتو تشاينا 2018" الذي أقيم في مدينة بكين ......read more
Last season DMC Sports TV was the only-free-to-air Arabic satellite channel in the Middle East region to broadcast the Formula E championship to the over 350 million people living in the Middle East and North Africa region. And since I was the commentator of this existing and innovative racing series, I was very happy when I read that the iconic Pininfarina brand and the well-known ......read more
Panasonic Jaguar Racing today unveiled the concept livery for the Jaguar I-TYPE 3, their Gen 2 race car for season five of the ABB FIA Formula E Championship. As the British team continue their mission ‘Race to Innovate’, this marks another historic moment in Jaguar Land Rover’s electrification strategy. The Gen 2 race car is a bold, futuristic and dynamic design and a big ......read more
It seems that the image of Mercedes Benz in Egypt is slowly but surely disintegrating and falling apart, with both the existing Mercedes owners as well as the potential new Mercedes buyers. But even more critical for the image and reputation of the Mercedes brand, is that the image of Mercedes Benz Egypt is falling apart with the non-automotive mass media and with the specialized ......read more
BMW Middle East has further expanded its support of art and culture in the Middle East with a long-term partnership with Art Dubai. The three-year partnership, in collaboration with AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, is the latest initiative in BMW’s long-term arts and cultural engagement. For the past five decades, BMW has been ......read more
In Fiscal Year 2017 (31.12.2017), Automobili Lamborghini S.p.A. achieved new historic landmarks. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by ten percent from 3,457 to 3,815 units. Thus, sales grew for the seventh consecutive year and almost tripled since 2010 (1,302 units). Turnover exceeded one billion Euro for the first time in ......read more
 
Land Rover today announces a limited-edition high-performance version of the iconic Defender, with up to 150 V8-powered examples re-engineered to celebrate the Land Rover marque’s 70th anniversary in 2018. The Defender Works V8 pays homage to the early high-powered engines in both the Series III Stage 1 V8 from 1979 and subsequent Defenders including the 50th Anniversary Edition, ......read more
 
Land Rover will mark its 70th anniversary with a series of events and celebrations in 2018, beginning with the restoration of the vehicle that started it all – one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. This gave the world its first glimpse of the shape that would become instantly recognisable as a Land Rover. For years the whereabouts ......read more
In Fiscal Year 2017 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,815 cars delivered to customers around the world, the Italian super sports car producer continues its global growth for the seventh consecutive year. The world premiere of the Super SUV Urus at the end of 2017, and its market introduction starting from summer 2018, marks a new ......read more
Peruvian team pilot Nicolas Fuchs and Argentinian Fernando Mussano powered the Borgward Rally Team to land 3rd place, revealing the sporting strength of Borgward’s German automotive intelligence and agility during the first stage of the 2018 Dakar Rally from Lima to Pisco in Peru. The annual motorsport rally is holding its 40th edition in Latin America – crossing three countries – ......read more
When I met Prof.h.c. Bodo Buschmann, the founder and CEO of Brabus the world's largest independent automotive refinement specialist and renowned manufacturer of high-performance supercars, last November at the 2017 Dubai Motor Show, I could hardly imagine that this would be the last time I would have those casual, funny, witty, yet informative and serious conservations with him. ......read more
شل هيلكس الراعي الرسمي للمنتخب المصري في كأس العالم 2018 أعلنت شركة شل للزيوت-مصر، حصولها على رعاية المنتخب المصري في كأس العالم المقرر عقده في روسيا، في الفترة من 14 يونيو وحتى 15 يوليو 2018. تمثل رعاية المنتخب المصري إنجاز وإضافة جديدة لتاريخ نجاحات شركة شل للزيوت، انطلاقًا من حرص الشركة على مشاركة الشعب المصري في ......read more
Carlos Ghosn, Renault Chairman and CEO, and France’s Minister for Economy and Finance Bruno Le Maire today inaugurated the new Alpine A110 production line at Groupe Renault’s Alpine facility in Dieppe, Normandy, the brand’s original home. Together, Mr Ghosn and Mr Le Maire inspected the production line dedicated to Alpine’s new sports car. ““The revival of Alpine production ......read more
Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability. “The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the VOLVO XC60 as the 2018 World Car of the Year. “I am pleased to see our company’s product investments paying off,” said Håkan Samuelsson, President and CEO of Volvo Cars. “We are up against some tough competition, but this award for the XC60 shows that Volvo has ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the Audi A8 as the 2018 World Luxury Car. 2018 marks the 9th time that AUDI AG has won a World Car award in our 14 year history. The company previously won World Car of the Year in 2014 (Audi A3) and the very first World Car of the Year award in 2005 (Audi A6). Audi has ......read more
The Road to World Car journey concluded today at the New York International Auto Show with the declaration of the BMW M5 as the 2018 World Performance Car. This is the seventh time that a BMW has won a World Car award in our 14 year history. Previously, the company won the inaugural World Urban Car award in 2017 (BMW i3); the 2016 World Luxury Car award (BMW 7 series); two ......read more
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