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The 82nd Le Mans 24 Hours race saw a titanic battle for overall victory and class honours fuelled by Shell V-Power race fuels. The ultimate prize was taken by the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoit Tréluyer from its sister car of Lucas di Grassi, Marc Gené and Tom Kristensen in second place, both using Shell V-Power Diesel, while the final ......read more
Bentley announces the rarest and most dynamic member of the esteemed Continental family of Grand Tourers with the arrival of the new Continental GT3-R. It is inspired by the new Continental GT3 race car that stormed to victory at the second round of the Blancpain Endurance Series at Silverstone, the first UK race for Bentley for 84 years. Blending proven track and road credentials, ......read more
The 82nd Le Mans 24 Hours race saw a titanic battle for overall victory and class honours fuelled by Shell V-Power race fuels. The ultimate prize was taken by the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoit Tréluyer from its sister car of Lucas di Grassi, Marc Gené and Tom Kristensen in second place, both using Shell V-Power Diesel, while the final podium ......read more
In front of nearly 300,000 spectators, Audi continued its unique string of victories in the Le Mans 24 Hours. In the 82nd running of the world’s most important endurance race, Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) and Lucas di Grassi/Marc Gené/Tom Kristensen (BR/E/DK) made for a one-two Audi victory. It marked the 13th Le Mans success for the brand with the ......read more
Many unprofessional and misleading ‘automotive’ websites and radio shows in Egypt have been talking about and ‘promoting’ the new face-lifted BMW X3 recently launched in Egypt. Not to mention the many advertorials, paid editorials and advertisements in some of the misleading weekly automotive advertisement supplements and print publications, which seems to be all part of the ......read more
Continental has taken the Conti.eContact that was originally launched in 2011 with electric vehicles in mind and refined it to meet the needs of hybrid models. Thanks to the introduction of numerous new technologies and processes, this new and extensively hand-crafted summer tire is the first from Continental to obtain the top A rating on the EU Tire Label for both wet grip and ......read more
The return of Porsche to the top LMP class of the World Endurance Championship (WEC) presents significant challenges. Firstly, the new 919 Hybrid is the most complex racing car the Stuttgart sports car manufacturer has ever built. Secondly, unlike the competition, Porsche does not have experience or data to refer to from previous years’ racing at the top level (outside the GT ......read more
2014 should be a very promising year for Mercedes Benz Egypt. With the very elegant and good-looking Mercedes CLA the German brand has created an unprecedented hype in this ‘luxury’ segment in Egypt. The compact luxury SUV Mercedes GLA will probably create the same hype later this year, just like the Mercedes C-Class estate which shall also arrive to Egypt by end of this year. But ......read more
This week a new multinational luxury brand was born in Italy. A.R.E.S, a luxury automotive atelier based in Modena (Italy), was officially launched on the 23rd of June 2014. A.R.E.S aims at creating unique, handcrafted, high-performance cars, ensuring that aesthetics and performance combine to provide customers with an unlimited wealth of bespoke car exterior and interior design, as ......read more
Although there is no professional motorsport in many parts of the Middle East, such as in Egypt for example, we at Auto Arabia still keep on covering regional and international motorsport events, with the goal of increasing awareness about professional motorsport in Egypt and many other parts in the Middle East. One of those important and professional events is the 24 Hours Race at ......read more
Last week Porsche launched the new Macan in Cairo while BMW was launching the new BMW X4 and the 4 Series Gran Coupe simultaneously in Spain. And while there are several so-called ‘premium’ or ‘luxury’ Compact SUVs available on sale in Egypt, such as the Audi Q5, the MINI Countryman, the BMW X3 and the Mercedes GLK, it seems that the very sporty BMW X4 and Porsche Macan will ......read more
At the helm of an Overdrive Racing Toyota Hilux, Saudi Arabian driver Yazeed Al-Rajhi and German navigator Timo Gottschalk produced a stunning performance to win the six-day Pharoans Rally in Egypt and boost their chances of winning the 2014 FIA World Cup for Cross-Country Rallies. The Toyota crew began the final selective section of the event that started in El Gouna and finished in ......read more
A creative collaboration between young apprentices and their instructors at the BMWs plant in Munich and Dingolfing has produced a completely unique vision for MINI. Choosing the MINI Cooper S Paceman as their base model, the students transformed the car into a two seater with a pickup style cargo area. The powerful turbocharged engine, all-wheel drive ALL4 , a modified suspension ......read more
Most of the German and European car companies in the Middle East do not really pay much attention to the heritage of their brand and the history of their classic cars. In Europe and the UK this is completely different, as the car companies there pay huge attention to their heritage and the classic car events, such as Kitzbuehler Alpenrally or the Mille Miglia. Jaguar is one of ......read more
Many readers and consumers in the Middle East and Egypt simply do not know how popular and how good BMW motorcycles are, even though BMW motorcycles are becoming more and more popular among the police forces across the Middle East and can be seen quite often patrolling through the streets, like it is the case in Egypt and the UAE. This becomes clear and obvious when we see how many ......read more
Audi is bringing premium-class soccer to the United States. At the invitation of the brand with the four rings, 2014 German champion and Cup winner FC Bayern München will be meeting with Club Deportivo Guadalajara from Mexico on the outskirts of New York on July 31. On August 6, the Audi Summer Tour 2014 will be traveling to Portland (Oregon) where the FIFA Club Wold Cup champion will ......read more
MINI Middle East has some good news for all the MINI fans across the region. They can now take advantage of the all-new MINI Hatch genuine accessories, available across Middle East showrooms now. The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style. A fresh and exciting ......read more
A total of 162,093 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers in April, a rise of 4.3% on the same month last year (prev. yr. 155,427), making it the best April ever. Year-to-date Group sales climbed 7.5% to a new high, with 649,118 vehicles delivered in the first four months of the year (prev. yr. 603,631). “The BMW Group achieved record sales in April, ......read more
After achieving record sales during the first quarter of 2014, BMW Motorrad remains firmly on course for success. In April 2014, 16,344 (prev. yr.: 14,587 units) motorcycles and maxi scooters were supplied to customers worldwide. This represents an increase of 12.0% or 1,757 units as compared to April 2013. April 2014 is thus the most successful month ever in the history of the ......read more
Organizing unique marketing activities and participating in international media events is the key to success for many car and motorcycle companies in the Middle East and North Africa region. And while there had been many important international media events during the past few days such as the BMW i8 launch in the United States, the BMW M3 Sedan and M4 Coupe launch in Portugal as well ......read more
To mark the 30-year anniversary of the BMW M5 – the founder member of the high-performance business sedan segment – BMW has come up with an exclusive, special model version of the current, fifth-generation model boasting performance that sets it apart from its stablemates. The BMW M5 “30 Jahre M5” (30 years of the M5) will be produced in a limited run of 300 examples ......read more
The Shell Advance Asia Talent Cup, a brand new motorsport series aimed at promoting young riders hoping to compete at the highest level of international motorcycle racing, reaches the Sentul International Circuit in Indonesia on Sunday 4 May 2014. A field of 22 young racers from across Asia will be raring to go in the second round of the season. Nowhere else on Earth has as many ......read more
Last week the German-Arab Chamber of Industry and Commerce held its election in Cairo, in which Mr. Ulrich Hermann Huth was elected as president. Mr. Farid El Tobgui, Chairman of the Bavarian Auto Group which represents BMW, BMW Motorrad, MINI, Mahindra and Brilliance successfully in Egypt, was elected as Vice President. Mr. Mohamed El Mahdi, Chairman & Managing Director of ......read more
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